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Cutting-edge growth.
The Brand
Since 1919, Wahl Clipper Corporation has been a leader in hair care and personal styling, offering top-notch products for both professionals and consumers. With a presence in over 165 countries, Wahl is committed to delivering innovative solutions across various markets, including professional, consumer, and animal care.
Challenge
Wahl faced Buy Box battles and pricing pressures, impacting revenue and brand integrity
Wahl struggled to scale while keeping ad performance and pricing strategy on track.
- Competing sellers impacted Buy Box win rate
- Unauthorized sellers threatened pricing integrity
- Global expansion required a streamlined strategy, but the team lacked resources to optimize Amazon operations
Solution
Partnering with Pattern, Wahl utilized AI-driven ad strategies and marketplace management to streamline operations
Wahl partnered with Pattern to tackle these challenges head-on.
- Used Pattern's AI-driven ad platform, Destiny, to efficiently scale ad spend while boosting revenue
- End-to-end marketplace operations management freed up Wahl's internal team
- Introduced Vorys eControl to remove unauthorized sellers and regain control of the Buy Box
- Unified approach across U.S. and EU marketplaces accelerated international growth
Wahl doubled ad sales, launched new products, and regained control of the Buy Box, ensuring brand consistency
The results were significant across the board.
- Ad sales doubled, with 22 new products launched seamlessly
- Buy Box win rate increased from 75% to over 90%
- Keyword rankings expanded dramatically
- Comprehensive management maintained inventory stability and produced high-quality content, ensuring brand consistency across platforms
- Set the stage for continued success in the global market
Let’s talk. We accelerate brands on ecommerce.
Your brand. Our reach. A world of possibilities.
One partner for marketplace growth, fulfillment, content, and advertising. Fill out the form to talk with an ecommerce expert.
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