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Brushing up visibility.
The Brand
For over a century, Sakura has been a pioneer in artistic innovation, creating industry staples like Gelly Roll pens, oil pastels, and Pigma Micron fineliners.
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Challenge
Overcoming barriers to growth
Sakura hit a few key roadblocks on their path to growth.
- Measuring ROAS was tough. Tracking return on ad spend accurately got harder even as the demand gen budget grew
- Content creation at scale was a challenge, especially producing high-quality content that felt authentically Sakura across hundreds of products
- Logistics complexity added friction, with high costs and difficulty shipping to fulfillment centers and expanding into new marketplaces
Solution
Driving growth and efficiency
Sakura turned to Pattern for strategic support to tackle these challenges head-on.
- Adtech spending model optimized ad spend and drove organic sales for incremental growth
- Creative team produced over 5,000 pieces of on-brand content, including photography, video, and product content that authentically represented the brand
- Streamlined logistics with direct shipping to their warehouse, simplifying fulfillment and saving on inbound prep fees
We know that our ad spend is winning new customers and we're not paying money on customers we would have gotten anyway. We know that we're truly growing the business and reaching more consumers.
Unlocking new growth potential
The partnership drove strong results for Sakura.
- Launched 26 new products and created over 5,000 pieces of engaging content that strengthened brand story and customer connection
- Revenue grew significantly, with the drawing pens category seeing 5X growth
- True ROAS implementation optimized ad spend, growing organic sales while reducing reliance on paid ads
- Unlocked new growth in sales and customer engagement, especially on platforms like TikTok Shop
Let’s talk. We accelerate brands on ecommerce.
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