Sakura faced several challenges in their pursuit of growth. One of the key obstacles was measuring ROAS, as the company struggled to accurately track the return on their advertising spend despite increasing their demand generation budget. Another challenge was content creation at scale, particularly producing high-quality content that authentically represented the Sakura brand across hundreds of products. Lastly, logistics complexity caused additional hurdles as Sakura navigated the high cost and difficulty of shipping to various fulfillment centers and expanding into new marketplaces.

To overcome these challenges, Sakura turned to Pattern for strategic support. Pattern’s adtech spending model ensured incremental growth by optimizing ad spend and driving organic sales for Sakura. The creative expertise of Pattern’s team helped produce over 5000 pieces of on-brand content, including photography, video, and product content, that resonated with customers and authentically represented the Sakura brand. Additionally, Pattern streamlined Sakura’s logistics by facilitating direct shipping to their warehouse, which simplified fulfillment and helped save on inbound prep fees.