Brushing up visibility
Revenue
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Traffic
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Conversion
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Price
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Availability
Hayward, Ca & Osaka, Japan
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Art supplies & Writing instruments
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Growth
26
Products launched
5000+
Pieces of content created
5X
Growth in drawing pens category
+32%
ROI 2024
THe Brand
For over a century, Sakura has been a pioneer in artistic innovation, creating industry staples like Gelly Roll pens, oil pastels, and Pigma Micron fineliners.
Challenge
Overcoming barriers to growth
Sakura faced several challenges in their pursuit of growth. One of the key obstacles was measuring ROAS, as the company struggled to accurately track the return on their advertising spend despite increasing their demand generation budget. Another challenge was content creation at scale, particularly producing high-quality content that authentically represented the Sakura brand across hundreds of products. Lastly, logistics complexity caused additional hurdles as Sakura navigated the high cost and difficulty of shipping to various fulfillment centers and expanding into new marketplaces.
Solution
Driving growth and efficiency
To overcome these challenges, Sakura turned to Pattern for strategic support. Pattern’s adtech spending model ensured incremental growth by optimizing ad spend and driving organic sales for Sakura. The creative expertise of Pattern’s team helped produce over 5000 pieces of on-brand content, including photography, video, and product content, that resonated with customers and authentically represented the Sakura brand. Additionally, Pattern streamlined Sakura’s logistics by facilitating direct shipping to their warehouse, which simplified fulfillment and helped save on inbound prep fees.
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result
Unlocking new growth potential
The partnership with Pattern led to significant results for Sakura. They launched 26 new products and created over 5000 pieces of engaging content that strengthened their brand story and customer connection. As a result, Sakura saw revenue growth, particularly in their drawing pens category, where they achieved 5X growth. The implementation of True ROAS allowed them to optimize ad spend, growing organic sales while reducing reliance on paid ads. Through these strategic efforts, Sakura unlocked new opportunities for growth, both in terms of sales and customer engagement, especially on platforms like TikTok Shops.
The exponential power of together.
Let’s talk. We accelerate brands on ecommerce.
Revenue
Traffic x Conversion x Price x Availability
Pattern helps established brands succeed on global ecommerce marketplaces. To receive a complimentary analysis of your ecommerce presence and discuss it with an expert, please complete the form.
- Grow revenue by an average of 40% in the first year.
- Achieve profitable growth in ecommerce.
- Gain control of your brand across all marketplaces.
- Double your ecommerce resources at no cost.
- Expand to global marketplaces with ease.
