34%
SKINCARE
34% of top 100 product revenue
Beauty brands are unique. Your strategy should be too.
We help beauty brands scale profitably without losing what makes them special. We combine proprietary technology, beauty expertise, and marketplace experience to turn visibility into velocity.
Pattern partners with beauty brands across the category spectrum:
Skincare & dermatological
Cosmetics and color cosmetics
Haircare & Tools
Fragrance
Why beauty brands choose Pattern.
24%
MAKEUP
24% of top 100 produce revenue
18%
HAIRCARE
18% of top 100 product revenue
Marketplace Strategy & Execution
Tailored strategies for beauty brands — from prestige skincare to mass cosmetics and haircare.
Category-specific assortment and channel strategy
Marketplace expansion and international rollout
Pricing, promotions, and margin protection
Launch planning for hero SKUs and innovation drops
Content that converts
Shoppers can't swatch, smell, or feel it through a screen. Your content has to do all of that work and do it beautifully.
PDP optimization for skincare, cosmetics, haircare, and tools
Image, video, and A+ content designed for beauty shoppers
Claims review and compliance alignment
Ongoing testing and refresh based on performance data
Retail media built for beauty economics
Beauty is one of the most competitive advertising environments in ecommerce. Pattern helps brands win efficiently and profitably.
Full-funnel Amazon Ads and retail media management
Keyword, conquesting, and category defense strategies
Launch-focused media playbooks
Incrementality and profitability measurement
Inventory, forecasting & supply chain confidence
Out-of-stocks kill momentum especially in beauty, where loyalty is earned quickly and lost even faster. Pattern helps brands stay in stock and in control.
Demand forecasting informed by media and promotions
Inventory health monitoring across channels
New launch and seasonal planning
Returns and expiration risk mitigation
TikTok Shop acceleration
The tech behind a flawless finish
Pattern’s proprietary technology gives beauty brands visibility and control across their entire ecommerce ecosystem.
Real-time performance dashboards
SKU-level profitability insights
Media-to-sales attribution
Competitive and category intelligence
State of US Beauty in Ecommerce
Bring your people, processes, and performance together in one place.
6:29
What's Actually Driving Beauty Sales on Amazon Right Now | Pattern Beauty
1:36
Making Logistics Seamless
0:49
TikTok Shop is redefining how products are discovered, trusted, and purchased—at speed.
+112%
Revenue Growth YoY
+68%
China Revenue Growth YoY
+39%
Market Share YoY
Pattern partners with beauty brands across the category spectrum:
Madi Snell
Head of Beauty
Cali Johnson
Sr. Manager,
Category Strategy & GTM
Amanda Messam
Category Lead
Adriella Kealani Rico
Partnership Manager
What are the hardest problems in the beauty industry?
Bring your people, processes, and performance together in one place.
Brand Control
Unauthorized and rogue sellers on Amazon and Walmart erode trust and create uncertainty around product authenticity. Pattern restores control with marketplace monitoring, seller enforcement, and brand protection strategies that preserve consumer confidence.
Marketplace Saturation
Crowded digital shelves make growth harder to defend. Pattern identifies real white space by analyzing real-time demand and competitive intensity.
Algorithm-Driven Visibility
Search, social, and marketplace algorithms shape performance. Pattern tracks traffic and conversion signals in real time so brands can adapt.
Pricing & Margin Pressure
Price transparency and promotions compress margins. Pattern delivers visibility into pricing to support smarter, more profitable decisions.
Fragmented Purchase Journeys
Discovery and conversion happen across platforms. Pattern connects signals across channels to reveal how consumers actually buy — and where to expand next.
The beauty category is wide open.
Where does your brand fit?