How SPANX doubled ad sales and grew impressions 655% YoY.

The SPANX brand

The SPANX revolution began in 2000 when founder Sara Blakely, seeking a smooth look under white pants, ingeniously cut the feet off her control-top pantyhose, leading to the brand's official launch two years later. This initial innovation quickly expanded into a diverse product line including bras, underwear, leggings, and activewear, all characterized by a comfort-first mentality and pioneering "targeted compression zones" that smooth, shape, and sculpt, creating the unique "SPANXeffect™". Headquartered in Atlanta, GA, SPANX now has a global presence in over 50 countries, driven by its core mission to empower women and help them feel confident and look their best.

+120%

YoY Ad Sales

+101%

YoY New-to-Brand Ad Sales

+138%

YoY Keywords in Top 4

Pattern x
SPANX
Challenge Doubling ad spend without cannibalizing organic sales.

01

Amazon's activewear market was getting more competitive, and SPANX needed to grow market share while launching new collections.

02

Simply increasing ad spend wasn't going to be enough to hit those goals.

03

Spanx needed to double the ad budget and expand full-funnel advertising across multiple formats, without cannibalizing their strong organic sales.

Approach Scale ad spend without sacrificing efficiency.
Revenue
=
Traffic
×
Conversion
×
Price
×
AVAILABILITY™
Deploy Destiny, Pattern's AI ad technology.
Manage thousands of keywords and millions of bid optimizations with machine learning playbooks and advanced budgeting models.
Invest with True ROAS™
Use Pattern's proprietary metric to reduce cannibalization, improve organic rank, and drive real incremental growth.
Expand into a full-funnel strategy.
Layer in sponsored brand video, display ads, and streaming TV as Destiny's efficiency frees up room to grow.

"Pattern has been a valuable partner to SPANX. The data and analysis they provide through Destiny are solid, and their team is highly supportive—always ready to jump in and help us scale. Their involvement has added real value to our strategy."

Tiana Kenney

Director of Sales, SPANX

+120%

YoY Ad Sales

+101%

YoY New-to-Brand Ad Sales

+138%

YoY Keywords in Top 4

16.43M

Bid Optimizations YTD

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