.avif)
Unleashing potential with PXM.
.avif)
The Brand
NaturVet is a leading provider of premium pet supplements for dogs and cats. Since 1994, their veterinarian-formulated, science-backed products have supported hip & joint, digestion, allergy, calming, and other health and wellness needs. Trusted by pet owners and professionals, NaturVet is committed to innovation, quality, and transparency to help pets live healthier, happier lives.
Challenge
Scaling product experience amidst transformation
NaturVet managed data for 250+ products across numerous ungoverned departmental spreadsheets, leading to fragmented content.
- No centralized oversight meant no clear ownership, version control, or accuracy
- Excessive time spent locating and updating information impacted timelines for a major rebranding initiative
- Onboarding and maintaining compliance with 20+ retailers and distributors, each with unique requirements, added complexity
- Leadership recognized an integrated PXM solution was essential to move from reactive management to proactive content syndication
Solution
Unifying data, accelerating time-to-market
NaturVet chose Pattern's PXM platform for its robust features and the team's demonstrated commitment.
- Rapidly adopted across Marketing, Sales, Logistics, and Operations, creating a centralized hub for all product information and digital assets
- Organization-wide accessibility achieved quickly, thanks to strong support and seamless onboarding led by Pattern's Customer Success team
We didn't just find a platform with all the features we needed; we saw the immediate willingness and passion of the Pattern team to ensure their product was the best for our customers.
Hours regained and errors reduced
Pattern's PXM platform enabled NaturVet to automate its rebrand, cutting manual asset management by 95%.
- Automated workflows eliminated errors and sped up data syndication to partners like Chewy and Walmart
- Improved cross-team collaboration on sharing new product information
- Measures and optimizes the rebrand's impact, turning operational challenges into digital advantages
Let’s talk. We accelerate brands on ecommerce.
Your brand. Our reach. A world of possibilities.
One partner for marketplace growth, fulfillment, content, and advertising. Fill out the form to talk with an ecommerce expert.
.jpg)
