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How NaturVet went from fragmented data to 95% faster workflows.

The NaturVet brand

NaturVet is a leading provider of premium pet supplements for dogs and cats. Since 1994, their veterinarian-formulated, science-backed products have supported hip & joint, digestion, allergy, calming, and other health and wellness needs. Trusted by pet owners and professionals, NaturVet is committed to innovation, quality, and transparency to help pets live healthier, happier lives.

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+2,000

files managed

95%

reduction in manual asset management

1

centralized PXM platform

Pattern x
NaturVet
Challenge No single source of truth for product data.

01

No centralized oversight meant no clear ownership, version control, or accuracy.

02

Excessive time spent locating and updating information impacted timelines for a major rebranding initiative.

03

Onboarding and maintaining compliance with 20+ retailers and distributors, each with unique requirements, added complexity.

Approach Centralize product data with Pattern PXM.
Revenue
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Traffic
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Conversion
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Price
×
AVAILABILITY™
Adopt Pattern's PXM platform.
Choose PXM for its robust features and Pattern's demonstrated commitment.
Centralize product data across teams.
Roll out adoption across Marketing, Sales, Logistics, and Operations into one hub for product information and digital assets.
Drive org-wide accessibility.
Lean on Pattern's Customer Success team for onboarding support across the organization.

"We didn't just find a platform with all the features we needed; we saw the immediate willingness and passion of the Pattern team to ensure their product was the best for our customers."

Melissa Dundovich

Digital Shelf and Social Media Content Manager

+2,000

files managed

95%

reduction in manual asset management

1

centralized PXM platform

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