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KELO-COTE® clears the way in China’s skincare market
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Revenue
=
Traffic
Traffic
x
Conversion
x
Price
x
Availability
United Kingdom
|
Skincare
|
Growth
3.8X
Growth on Douyin
600+
Cross-platform activations
100+
hours of livestreaming per week
6
dedicated live-stream hosts in China
THe Brand
With over two decades of clinical experience, KELO-COTE is trusted by physicians worldwide for post-surgical and trauma-related scar recovery. As part of its global expansion strategy, the brand partnered with Pattern to establish its presence across China’s most influential cross-border platforms, including Tmall Global and Douyin.
Challenge
Breaking into one of China’s most regulated verticals
When KELO-COTE partnered with Pattern, it had no livestreaming infrastructure, no influencer strategy, and no clear roadmap for navigating China’s complex medical skincare regulations. Products classified as medical devices face strict advertising restrictions—meaning paid traffic isn’t an option. Success would depend entirely on organic growth and creator-led discovery.
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Solution
Livestreaming from scratch
Pattern built KELO-COTE's livestreaming operation from the ground up—training hosts, developing influencer partnerships, and creating an always-on content engine optimized for engagement. By aligning livestream messaging with medical compliance standards and leveraging Douyin’s creator ecosystem, Pattern helped KELO-COTE achieve visibility in one of China’s most competitive categories.
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result
Sustainable growth and market expansion
Through consistent livestreaming and platform diversification, KELO-COTE transformed from a niche international brand into a trusted name in China’s fast-growing medical skincare space. The collaboration with Pattern established a scalable model for organic traffic growth and compliant brand storytelling, setting the stage for long-term success across China’s ecommerce landscape.
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The exponential power of together.
Let’s talk. We accelerate brands on ecommerce.
Revenue
Traffic x Conversion x Price x Availability
Pattern helps established brands succeed on global ecommerce marketplaces. To receive a complimentary analysis of your ecommerce presence and discuss it with an expert, please complete the form.
- Grow revenue by an average of 40% in the first year.
- Achieve profitable growth in ecommerce.
- Gain control of your brand across all marketplaces.
- Double your ecommerce resources at no cost.
- Expand to global marketplaces with ease.
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