.jpg)
From kitchen counter to global shelf: The Timeless Skin Care Story
Revenue
=
Traffic
Traffic
x
Conversion
x
Price
x
Availability
Houston, Texas
|
Beauty & Skin Care
|
Growth
+181%
Revenue Growth
+80%
China Revenue Growth
+39%
Market Share
45% → 95%
Buy Box Control
THe Brand
Founded in 2009 by partners Alex and Veronica Pedersen, Timeless Skin Care started with $400, a kitchen-counter lab, and one powerful idea: skincare that works shouldn't cost a fortune. What began with a single Hyaluronic Acid Serum has grown into a globally recognized brand sold in over 85 countries, trusted by millions, and available in all Target stores nationwide. Timeless is known for high concentrations of clinically studied active ingredients in clean, simple formulas — free from parabens, dyes, and artificial fragrances. Every product is manufactured in-house in the USA in small batches to guarantee freshness and potency. Cruelty-free and transparency-first, the brand has built its reputation not through marketing hype, but through results, word of mouth, and a commitment to putting quality ingredients in the hands of every customer.
Challenge
Scaling a trusted brand across marketplaces without losing control, consistency, or credibility.
Timeless Skin Care had built a trusted global brand through DTC and retail, with strong demand emerging across marketplaces. The challenge was to extend its ingredient-first, education-driven experience to every digital shelf while maintaining brand control, consistency, and premium positioning. At the same time, Timeless needed to secure the Buy Box, protect the customer journey, and build a marketplace strategy that could support accelerated global growth.
Solution
A fully controlled marketplace strategy built to convert, scale, and protect the brand at every touchpoint.
Pattern partnered with Timeless to take full ownership of its marketplace presence. This included building conversion-focused content informed by real shopper insights, launching a Brand Store that mirrors the brand’s educational experience, and deploying a full-funnel advertising strategy powered by Destiny. Pattern expanded promotional capabilities through premium deal access, launched and scaled Subscribe and Save, implemented precise demand forecasting to support small-batch production, and led global expansion across five marketplaces, including China. Every initiative was designed to create a consistent, high-performing, and brand-controlled marketplace experience.
result
Stronger conversion, efficient growth, and global expansion without compromising the brand experience.
Timeless achieved strong, efficient growth across marketplaces and international regions. Conversion rates increased more than 11 percent year over year, while advertising efficiency improved with ROAS rising and TACoS remaining under 3 percent. Deal strategies became top revenue drivers, and Subscribe and Save created a new recurring revenue stream with significant subscriber growth. Operationally, the brand maintained a 99.5 percent in-stock rate despite rapid scaling. Expansion into China drove over 200 percent year-over-year growth, proving the model could scale globally while preserving the brand experience.
.jpg)
The exponential power of together.
Let’s talk. We accelerate brands on ecommerce.
Revenue
Traffic x Conversion x Price x Availability
Pattern helps established brands succeed on global ecommerce marketplaces. To receive a complimentary analysis of your ecommerce presence and discuss it with an expert, please complete the form.
- Grow revenue by an average of 40% in the first year.
- Achieve profitable growth in ecommerce.
- Gain control of your brand across all marketplaces.
- Double your ecommerce resources at no cost.
- Expand to global marketplaces with ease.
.jpg)
