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From kitchen counter to global shelf: The Timeless Skin Care Story.
The Brand
Founded in 2009 with $400 and a kitchen-counter lab, Timeless Skin Care has grown into a globally recognized brand sold in over 85 countries and all Target stores nationwide. Known for high concentrations of clinically studied actives in clean, simple formulas, every product is manufactured in-house in the USA. Cruelty-free, no parabens, no artificial fragrances.
Challenge
Scaling a trusted brand across marketplaces without losing control, consistency, or credibility.
Timeless Skin Care had built a trusted global brand through DTC and retail, with strong demand emerging across marketplaces.
- Extending its ingredient-first, education-driven experience to every digital shelf while maintaining brand control, consistency, and premium positioning
- Securing the Buy Box and protecting the customer journey
- Building a marketplace strategy that could support accelerated global growth
Solution
A fully controlled marketplace strategy built to convert, scale, and protect the brand at every touchpoint.
Pattern partnered with Timeless to take full ownership of its marketplace presence.
- Built conversion-focused content informed by real shopper insights
- Launched a Brand Store that mirrors the brand's educational experience
- Deployed a full-funnel advertising strategy powered by Destiny
- Expanded promotional capabilities through premium deal access
- Launched and scaled Subscribe and Save
- Implemented precise demand forecasting to support small-batch production
- Led global expansion across five marketplaces, including China
“Pattern gave us a fast track to Amazon resources, technology, and reach to take what makes Timeless special and get it in front of shoppers wherever they are. We’re focused on keeping the customer experience consistent with our brand promise across every marketplace."
Stronger conversion, efficient growth, and global expansion without compromising the brand experience.
Timeless achieved strong, efficient growth across marketplaces and international regions.
- Conversion rates increased more than 22% year over year
- Advertising efficiency improved, with ROAS rising and TACoS remaining under 3%
- Deal strategies became top revenue drivers
- Subscribe and Save created a new recurring revenue stream with significant subscriber growth
- Maintained a 99.42% in-stock rate despite rapid scaling
- China revenue grew over 2X year-over-year, proving the model could scale globally while preserving the brand experience
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