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Fresh growth and doubling revenue
The Brand
Founded in the 1990s, Balance of Nature set out to make whole-food nutrition more accessible. Their supplements use only real fruits, vegetables, spices, and fibers—retaining seeds, skins, cores, and natural color whenever possible. The brand’s Fruits & Veggies blends include 31 whole-food ingredients, paired with a unique Fiber & Spice product made from 12 whole-food fiber sources and spices. Today, Balance of Nature continues to help people easily add more whole-food nutrients into their routine, backed by a commitment to quality and real human support.
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Challenge
Limited team capacity restricted marketplace performance
Balance of Nature had strong product demand but lacked the operational bandwidth to capitalize on it, creating a growth ceiling they couldn't break through alone.
- One person managing all of ecommerce led to cascading challenges across compliance, logistics, advertising, and brand protection
- Strict listing and VMS requirements caused frequent disruptions, from product removals to compliance delays
- Unauthorized sellers and counterfeiters eroded trust, brand integrity, and revenue
- Struggled to deploy effective advertising or respond quickly to shifting keyword dynamics
Solution
A full-funnel strategy combining technology, marketplace control, and operational excellence
Pattern partnered with Balance of Nature to build a scalable, technology-driven marketplace strategy that addressed every barrier.
- Established Amazon Transparency to eliminate counterfeit products and restore Buy Box control
- Compliance team streamlined VMS and listing management, cutting resolution times from days to hours
We like having a huge team of people who are invested in us. You don’t necessarily feel like that with an agency, but I feel like Pattern is invested in Balance of Nature.
Transformational growth and a strong, repeatable marketplace engine
With Pattern's support, Balance of Nature rapidly overcame the limitations of its small internal team and unlocked powerful new growth opportunities.
- Amazon Transparency implementation pushed Buy Box ownership above 99%, protecting revenue and restoring customer confidence
- Improved listing stability and faster compliance processes significantly reduced downtime and disruptions
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Let’s talk. We accelerate brands on ecommerce.
Book your strategy call to unlock your personalized growth blueprint
- Grow revenue by an average of 27% in the first year.
- Achieve profitable growth in ecommerce.
- Gain control of your brand across all marketplaces.
- Double your ecommerce resources at no cost.
- Expand to global marketplaces with ease.
