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Fresh growth and doubling revenue
Revenue
=
Traffic
Traffic
x
Conversion
Conversion
x
Price
Price
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Availability
St George, Utah
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Nutritional Supplements
|
Growth
2X
Revenue in two years
+21%
in ROAS
Over 99%
Buy Box ownership
THe Brand
Founded in the 1990s, Balance of Nature set out to make whole-food nutrition more accessible. Their supplements use only real fruits, vegetables, spices, and fibers—retaining seeds, skins, cores, and natural color whenever possible. The brand’s Fruits & Veggies blends include 31 whole-food ingredients, paired with a unique Fiber & Spice product made from 12 whole-food fiber sources and spices. Today, Balance of Nature continues to help people easily add more whole-food nutrients into their routine, backed by a commitment to quality and real human support.
Challenge
Limited team capacity restricted marketplace performance
Balance of Nature entered the Amazon ecosystem with strong product demand but lacked the operational bandwidth to fully capitalize on it. With only one team member managing all aspects of ecommerce, the brand faced cascading challenges across compliance, logistics, advertising, and brand protection. Amazon’s strict listing and VMS requirements created frequent disruptions, from unexpected product removals to delays in resolving compliance issues. Meanwhile, unauthorized sellers and counterfeiters eroded customer trust, damaged brand integrity, and chipped away at revenue the brand should have owned. On top of that, the team struggled to deploy effective advertising strategies or respond quickly to shifting keyword dynamics, limiting their ability to scale efficiently. Altogether, these operational and marketplace constraints created a ceiling on growth that the brand could not break through alone.
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Solution
A full-funnel strategy combining technology, marketplace control, and operational excellence
Pattern partnered with Balance of Nature to build a scalable, technology-driven marketplace strategy that addressed every barrier. The engagement began with establishing Amazon Transparency to eliminate counterfeit products and restore Buy Box control — a critical foundation for growth. Pattern’s compliance team streamlined VMS and listing management, reducing resolution times from days to hours and stabilizing the brand’s presence on Amazon.
From there, Pattern deployed its patented ad-technology platform, Destiny, which is designed to optimize millions of bids daily and identify incremental growth across tens of thousands of keywords. The ad team paired this with newly developed creative assets and optimized product content to improve both relevancy and conversion. Pattern transitioned Balance of Nature from FBM to fully optimized FBA workflows, improving shipping speed, operational predictability, and customer satisfaction. The combination of marketplace control, advanced advertising infrastructure, and operational overhaul created the conditions for sustainable, scalable growth.
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result
Transformational growth and a strong, repeatable marketplace engine
With Pattern’s support, Balance of Nature rapidly overcame the limitations of its small internal team and unlocked powerful new growth opportunities. The implementation of Amazon Transparency pushed Buy Box ownership above 99%, protecting revenue and restoring customer confidence. Improved listing stability and faster compliance processes significantly reduced downtime and disruptions.
The shift to FBA lowered fulfillment costs, improved delivery speed, and elevated the customer experience — all contributing to higher conversion rates. Pattern’s advanced adtech, Destiny, and targeted keyword strategy amplified traffic and efficiency, driving a 21% lift in ROAS while simultaneously doubling revenue within two years. With a stronger operational backbone and a dedicated team of experts behind them, Balance of Nature was able to scale confidently into new channels, including establishing an evergreen presence with Walmart. The brand now operates with a level of efficiency and consistency that positions it for continued expansion.
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The exponential power of together.
Let’s talk. We accelerate brands on ecommerce.
Revenue
Traffic x Conversion x Price x Availability
Pattern helps established brands succeed on global ecommerce marketplaces. To receive a complimentary analysis of your ecommerce presence and discuss it with an expert, please complete the form.
- Grow revenue by an average of 40% in the first year.
- Achieve profitable growth in ecommerce.
- Gain control of your brand across all marketplaces.
- Double your ecommerce resources at no cost.
- Expand to global marketplaces with ease.
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