How Gaia Herbs grew ASP 29% by shifting to a 3P model.

The Gaia brand

Gaia Herbs, established in 1987, has been a pioneer in delivering high-quality, purity-tested herbal supplements. With a vertically integrated approach, Gaia has built a reputation for excellence in the natural health industry.

+19%

YoY sales growth 2024

+29%

(ASP) Since 2021

130%

2 yr avg NRR

Pattern x

Gaia

Challenge Gaia Herbs was struggling to maintain control.

Gaia Herbs was losing control over how their brand showed up and sold on Amazon.

Operating under a 1P model with Amazon made it difficult to enforce their MAP policy, leading to price erosion and brand dilution.

A crowded market and constantly shifting retail dynamics made it harder to defend the ground they'd already won.

Approach Gaia Herbs turned to Pattern

Revenue

Traffic

Conversion

Price

Availability™

Shift to a 3P model.

Move Gaia Herbs to a 3P model, giving them direct control over margins and brand integrity.

Structure a pricing strategy.

Build a structured pricing strategy to stabilize the Buy Box and reinforce premium positioning.

Run a focused SKU expansion and optimize advertising.

Execute a focused SKU expansion strategy and use Destiny, Pattern's proprietary technology, to manage advertising across key placements.

“Our partnership with Pattern is so important. It’s driven so much growth.”

Kyle Bliffert

CEO of Gaia Herbs

+19%

YoY sales growth 2024

+29%

(ASP) Since 2021

130%

2 yr avg NRR

+3X

Growth in SKUs since 2021

Discuss your marketplace growth.

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Unlock the exponential  power of together.

You know your brand, we know ecommerce.

How Gaia Herbs grew ASP 29% by shifting to a 3P model.

Unlock the exponential power of together.

You know your brand, we know ecommerce.

How Gaia Herbs grew ASP 29% by shifting to a 3P model.

Unlock the exponential  power of together.