.avif)
Pricing power in action.
The Brand
Gaia Herbs, established in 1987, has been a pioneer in delivering high-quality, purity-tested herbal supplements. With a vertically integrated approach, Gaia has built a reputation for excellence in the natural health industry.
Challenge
Gaia Herbs was struggling to maintain control.
Gaia Herbs needed a strategic partner to protect their market position.
- Operating under a 1P model with Amazon made it difficult to enforce their MAP policy, leading to price erosion and brand dilution
- Increased competition and shifting retail dynamics added pressure to adapt
Solution
Gaia Herbs turned to Pattern
Shifting to a 3P model gave Gaia Herbs the control to strengthen margins and protect brand integrity.
- Structured pricing strategy stabilized the buy box and reinforced premium positioning
- Focused SKU expansion strategy supported growth
- Optimized advertising through Pattern's proprietary technology, Destiny, improving visibility and conversion across key placements
The impact was undeniable
Gaia Herbs strengthened pricing integrity and expanded its market position.
- 29% increase in average selling price (ASP) since 2021
- Introduction of Gaia PRO for healthcare professionals bolstered market position
- Addition of Salus products diversified the portfolio
- Expanded reach with a wide range of premium herbal and dietary products
- Sustained growth, positioning the brand for continued success in a competitive marketplace
Let’s talk. We accelerate brands on ecommerce.
Your brand. Our reach. A world of possibilities.
One partner for marketplace growth, fulfillment, content, and advertising. Fill out the form to talk with an ecommerce expert.
