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Scaling the freshest brand on the shelf.
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The Brand
SmartMouth Oral Health Laboratories was founded in 1993 by the late Dr. Marvin Cohen, a dentist who decided that masking bad breath wasn't good enough. His patented zinc-ion-activated technology goes after the real culprit, volatile sulfur compounds (VSCs), and keeps them from coming back for 24 hours with just two rinses a day. Three decades later, SmartMouth's clinically proven, two-solution system has grown into a 250+ SKU portfolio trusted by consumers nationwide.
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Challenge
The moment: Freshening Up the Modern Buying Journey
- Unify global marketplace experiences under a brand-controlled channel strategy
- Stabilize listing health, Buy Box ownership, and price-per-ounce alignment to protect visibility and conversion
- Develop a storefront and refreshed creative that reflects the transition to new cylindrical packaging.
- Build a margin-optimized advertising strategy that balances brand defense with aggressive NTB customer acquisition.
Solution
Rebuilding the Marketplace Foundation
- Repricing across the product portfolio for competitive positioning and margin optimization
- Complete creative overhaul: a custom storefront and over 2,000 new product and infographic images
- Destiny adtech for structured, incremental automated advertising campaigns
- Full-funnel advertising with DSP, Sponsored Brand, Video, and Sponsored Products
- Buy Box monitoring and seller enforcement partnership with eVorys
- Affiliate program launch via Levanta
- Cross-marketplace inventory demand forecasting from TikTok to Amazon
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Most brands plateau on Amazon. SmartMouth hasn't. Pattern didn't just manage an account, they transformed the brand's market share over the long term.
Expert Team: Collaborative Growth
- 4x monthly revenue growth
- 5x increase in monthly units sold
- 3 consecutive years of 20–32% annual revenue growth
- Top 4 organic market share
- 5.07x return on ad spend (ROAS)
- Maintained a highly efficient 7.78% average TACoS
- Sustained 98%+ in-stock rate
Let’s talk. We accelerate brands on ecommerce.
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