2025 Innovations at Pattern

2025 has been a year of reinvention and innovation. Ecommerce has entered a new era defined by AI-driven discovery, rapidly shifting consumer behavior, and increasingly complex retail ecosystems. Rather than react to these changes, we here at Pattern spent the year building the technologies that would allow brands to lead the pack.

What follows is a look back at a year defined by our breakthroughs that collectively signal a new standard for how ecommerce growth should work.

1. Seeing around the corner: Introducing the GEO Scorecard

Product discovery is evolving fast. Today’s shoppers find brands not just through search, but within AI platforms like ChatGPT, Gemini, and Grok. At Pattern, we spotted this shift early and created the GEO Scorecard—a first-of-its-kind solution that gives brands unprecedented visibility into how AI platforms describe, rank, and recommend their products.

With GEO, brands can:

• Read the exact language AI uses to showcase their products
• Identify the data powering those recommendations
• Uncover the real questions guiding consumers along the path to purchase

This breakthrough lays the groundwork for a smarter, data-driven content strategy built for the AI era. In a world where discovery happens beyond the search bar, the GEO Scorecard puts brands a step ahead. Learn more here.

2. Understanding why shoppers buy: ChessBoard

This year, ChessBoard redefined what it means to understand consumer behavior. ChessBoard drills down to the attribute level, revealing exactly which product features capture attention, which messages influence decisions, and what truly drives conversion. With this level of clarity, content teams know what matters most, product teams can prioritize with confidence, and brands uncover new opportunities to outpace the competition. ChessBoard delivers data and strategy. Learn more here.

3. Accelerating visual production: The Portal

Traditional product photography used to be slow, costly, and restrictive. With The Portal, Pattern reimagined what’s possible. Powered by AI, The Portal transforms simple product images into stunning, photorealistic lifestyle visuals—delivering studio-quality content in a fraction of the time.

Brands can now test, adapt, and launch creative faster than ever, turning weeks of production into just minutes. The Portal delivers the speed, flexibility, and precision that keeps brands ahead of shifting consumer trends. See The Portal in action.

4. Perfecting product content at scale: Match & Syndication

Consistent, high-quality product content is mission-critical but managing it across global marketplaces shouldn’t be an endless chore. That’s why Pattern launched Match & Syndication, raising the bar for Product Experience Management.

Our Match & Syndication features check every listing for accuracy on Amazon, Walmart, Shopify, and more—then sync updates everywhere, automatically. No more lag, spreadsheets, or manual uploads. Just always-on, reliable content that fuels performance, so brand teams can focus on growth instead of putting out fires.

With Match & Syndication, Pattern turned an admin headache into a seamless, invisible advantage. Read more about Product Experience Management features here.

‍5. Reimbursements, Transportation, and ReLo

Every year, brands lose valuable revenue to FBA discrepancies, money that often goes unclaimed. Pattern set out to change that. Building on our expertise in Marketplace Prep and the Middle Mile, we introduced Pattern Reimbursements, an automated solution that leverages the documentation we already manage, including BOLs, pack slips, and operational data, to recover what brands are owed. Brands benefit from lower commissions and our deep knowledge of Amazon’s ever-evolving policies.

We also launched Pattern Transportation, a fully managed inbound and international shipping service into Pattern warehouses. Flexible freight options, competitive rates, and hands-off vendor management make logistics simple and reliable, seamlessly integrated within the Pattern platform.

To complete the operational lifecycle, Pattern introduced Pattern ReLo, a reverse logistics solution designed to help brands recover maximum value from returns. With ReLo, brands can recoup an average of 35 percent of original product value that would otherwise be lost. 

Together, these innovations fortify Pattern’s operational backbone, giving brands faster, more accurate, and more controlled inventory movement across every stage of the product journey. Learn more about our Fulfillment solutions here.

6. Advertising gets smarter: Destiny

In advertising, efficiency is everything—and Destiny took it to a new level. With advanced automation, customizable playbooks, real-time budget optimization, and ASIN-level keyword targeting, Destiny became the smart engine brands rely on to make every dollar count.

The result: advertising that’s more agile and more strategic, adapting in real-time to support your goals and capitalize on market shifts. This is automated acceleration, built for brand growth. Explore Destiny here.

7. Scaling creativity with intelligence: TrendVision and BrandBoost

In 2024, creativity and intelligence converged—and Pattern made sure brands could move at the speed of both. TrendVision changed the game for social content, harnessing data-driven insights to turn a brand’s digital assets into high-performing, TikTok and Instagram-ready videos. By understanding what actually drives engagement and conversion, TrendVision transforms storytelling, tone, and format trends into creative that breaks through. Explore TrendVision here.

Partnering this, BrandBoost set a new standard for rapid, data-backed brand building. Instead of months spent piecing together strategy decks, BrandBoost empowers teams to generate cohesive brand strategy—messaging, visuals, positioning—all informed by real data and delivered in record time. The result: clarity and consistency, without the agency drag. Learn more about BrandBoost here.

Together, TrendVision and BrandBoost fueled a new era of creative velocity for brands ready to lead.

2025 redefined innovation. 2026 accelerates it.

This year, Pattern introduced technology that strips away complexity and unlocks new opportunities across every corner of ecommerce—setting a new standard for what brands should expect from their partner.

And we’re only getting started.

Explore what’s next at the Pattern Innovation Hub.

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