Your next move in digital shelf dominance.
The problem with traditional analytics.
- Traditional metrics only tell you how many shoppers viewed your product and how many bought, not what convinced them to buy.
- You’re left with a guessing game, pouring resources into content and ads that might not be working.
- This leads to wasted spend, inefficient product listings, and missed growth opportunities.
Stop guessing. Start knowing why shoppers buy.
Your analytics platform gives you numbers, but not the “why” behind them. Knowing how many people saw your product and how many converted is only half the picture. What you’re missing is the critical insight into what actually drove that purchase decision or what stopped it.
Without clarity, you’re left guessing, investing in content, ads, and campaigns without confidence on how much they’re moving the needle.
Clear direction for product marketing
The Chessboard unlocks the secret to consumer behavior. Powered by eye-tracking, search data, and conversion insights, it goes beyond surface-level metrics to reveal what truly convinces shoppers to purchase.
With this intelligence, you can refine content, design, and marketing spend with precision like running thousands of A/B tests at once. The result? A clear, data-driven content hierarchy that maximizes efficiency and drives real growth.
ChessBoard Attributes
Product Attributes reveal which specific features are most effective, so you can optimize your content and ads to drive sales.
Audience Attributes help you understand who your buyers are and how to tailor your messaging to resonate with them.
Motivator Attributes uncover the emotional "why" behind every purchase, allowing you to position your products to appeal to your customers' core desires and boost conversion.
Make every move a market-winning one.
Confidently position your products through ads, product detail pages, and in any marketing material to beat your competition and continually capture your customers' reasons to buy.
Ads
Know exactly which features and benefits to spotlight so your campaigns cut through the noise and drive higher click-throughs.
Product Detail Page
Create a page that persuades shoppers by highlighting the attributes that actually convert,
A+ Content
Craft enhanced content that showcases your product’s winning story built around the reasons your customers say “yes.”