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Grow your customer base by about 1.4 billion.
Pattern is the one-stop ecommerce shop for consumer brands to take the world by storm.
Unlock your next stage of growth in China.
By the numbers.
than Amazon, on average.
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A world away has never felt closer.
As your local team in China, we bring clarity through three key areas.
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With 1,800 team members across 18 global locations and decades working at the forefront of ecommerce, we can handle the big strategic thinking as easily as the daily details. We make ecommerce surprisingly simple – and refreshingly human.
Operating on 60+ marketplaces, selling in 100+ countries, and shipping millions of units monthly, we know scale. Our partnership model is based on a simple belief: when you win, we do too.
Grow faster than ever with a proprietary platform that leverages 46T+ unique data points, advanced AI, and technology that drives customer acquisition and conversion.
Pattern Insights
This time it’s okay to take things too far. Our partnership gives you the expertise, knowledge, and know-how to grow globally – and do it faster than ever.
Who is the China Accelerator for?
Our China Accelerator program is designed for new and established global brands—looking to expand into China through cross-border platforms like Tmall Global, JD Worldwide, Douyin, RED and beyond.
Why should mature brands consider China now?
China is the largest ecommerce market in the world, with over 1 billion online shoppers. Consumer trust in international brands remains strong, particularly in categories like VMS, maternity & baby, wellness, and beauty. Even in challenging macro environments, cross-border ecommerce is resilient, offering faster entry with lower tariff exposure compared to general trade.
How does Pattern help brands enter China?
Pattern acts as a growth partner, not just a distributor. Our services cover:
- Market Entry Strategy: Pricing, product selection, and compliance.
- Cross-Border Store Setup: Tmall Global flagship, JD Worldwide, Douyin shops.
- Full-Funnel Operations: Content creation, livestreaming, ad placements, KOL/KOC activations.
- Logistics & Fulfillment: Inventory planning, bonded warehouses, and DTC fulfillment.
- Data-Driven Growth: Leveraging 46T+ data points to optimize every stage of the funnel.
What makes Pattern different from other TPs (Trade Partners)?
Unlike traditional TPs that operate on thin margins and transactional models, Pattern is a performance-based accelerator:
- We invest in brand growth (not just manage stores).
- We are platform-approved (Tmall Global Gold Partner, JD, Douyin, RED).
- We are platform-agnostic—helping you integrate across marketplaces, DTC, and social commerce.
- Our model aligns on ROI, not retainer fees.
What categories are best suited for China entry?
Based on Pattern’s cross-platform data, the highest growth opportunities for international brands are in:
- Vitamins, Minerals & Supplements (VMS)
- Maternity & Baby Products
- Skincare & Medical Beauty
- Pet Care
- Wellness & Functional Foods
How can I get started?
The first step is a China Market Readiness Assessment with our Pattern expert. We’ll analyze your product category, compliance needs, and demand signals in China. From there, we’ll create a custom entry roadmap tailored to your brand.