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No matter where you are in your ecommerce journey, you'll find something here. We cover everything from the fundamentals to the strategies the best sellers are using right now.

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Complexity

Marketplace complexity: why your ecommerce growth feels stuck

Discover how marketplace complexity hinders ecommerce growth and learn strategies to align your brand across multiple channels.

April 6, 2026

Complexity

The Race for Sustainable Growth on Ecommerce

Ecommerce is growing. But are your sales growing sustainably? Pattern's ecom growth experts discuss trends for sustainability and how we can help.

April 27, 2020

The Perfume Effect: Gen Z’s Recession Indicator

Recent data from ecommerce accelerator, Pattern, shows perfume may be the new luxury item of choice during financial uncertainty. Learn more.

July 19, 2023

The Marketplace Control Benefits of Switching from a 1P to a 3P Seller

Should you switch from being a 1P seller to a 3P seller on Amazon? Pattern's Amazon experts explain what you should consider.

April 10, 2020

The NCAA Basketball Teams That Inspire Fans the Most, According to Amazon Data

Our data science team analyzed consumer demand on Amazon to learn which NCAA team has the most dedicated fan base when it comes to buying team gear.

March 15, 2021

The One Thing Most Brands Are Missing to Succeed on Amazon

At Pattern, we typically see most global brands missing the necessary data and custom technology to succeed. Here are two example areas we can help with: advertising and product-expansion.

The Most Popular Piece of Jewelry on Amazon–Hint, It’s Not a Diamond Ring

Which types of jewelry are the most popular online? When do people do the most online shopping for jewelry? We looked into the data to find out.

March 9, 2022