No matter where you are in your ecommerce journey, you'll find something here. We cover everything from the fundamentals to the strategies the best sellers are using right now.
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Complexity
Marketplace complexity: why your ecommerce growth feels stuck
Discover how marketplace complexity hinders ecommerce growth and learn strategies to align your brand across multiple channels.
April 6, 2026
Complexity
What Is Enhanced Brand Content (Now A+) on Amazon?
Enhanced Brand Content allowed Vendors to create extra content to display on their product page. EBC has been updated to become A+ on Amazon.
November 2, 2020
What Is a Lightning Deal and Why Is It Important for My Brand?
Lightning Deals help you grow your Amazon business through advertising and discounting. Pattern's Amazon experts discuss how they work and why to do it.
December 14, 2018
What Is Walmart+? What Brands Need to Know
Walmart+ is Walmart's new competing offering to Amazon Prime. Here's what we know, and things for brands thinking about joining Walmart Marketplace to consider.
August 7, 2020
What Is Clean Room Advertising? What Does it Mean for Amazon?
Clean room advertising could be game changing for brands selling on Amazon. But what is clean room advertising? And will Amazon ever adopt it?
February 17, 2020
What Is Amazon's Born to Run Program?
Amazon's Born to Run program allows sellers to have Amazon purchase a large quantity of product up front to avoid out of stock issues on popular products.
March 14, 2019
What Is 'Leaky' Distribution?
How well are you keeping track of all your product across various marketplaces and sellers? Do you have a leaky distribution problem on your hands?
