What Wedding Items Customers Shop for Most on Amazon

Bride Shoes See Highest Increase in Demand & Price YoY 

When it comes to planning a wedding on a budget, many couples turn to Amazon to find the best deals. Most shoppers turn to the ecommerce giant for the little things, including shoes, centerpieces, and even rings. This comes as no surprise given the fact that prices for women’s wedding rings on Amazon have dropped by -16% year over year. This, according to new data from ecommerce accelerator, Pattern. 

Why it matters: With wedding season well underway, online retailers need to prepare for the increased demand for specific items to keep customers satisfied. By understanding what customers search for most, ecommerce shops can better adapt their strategies to accommodate shifts in demand. 

What we’re seeing: Demand for the following wedding items experienced the most significant shifts in demand from 2023 – 2024, indicating which areas people want budget-friendly options the most: 

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• Demand for Bride Shoes increased by 71% from 2023 – 2024
• Wedding Centerpieces +70% 
• Women’s Wedding Rings +67% 
• Wedding Signage +48%
• Bridesmaid Dresses +37% 
• Wedding Table Accessories +11% 

‍What to watch: Many of the most in-demand wedding items have also seen the sharpest increase in price year over year as inflation continues to be a top concern for shoppers. The following items saw the highest price increase from 2023 – 2024:

• Pricing for Bride Shoes increased by 15% from 2023 – 2024
• Bridesmaid Dresses +2% 
• Wedding Dresses +2% 
• Bridal Veils +1%
• Men’s Wedding Rings +1% 

‍Yes, but: Plenty of the most popularly searched for wedding items have seen a decrease in price year over year, including: 

• Women’s Wedding Rings decreased in price by 16% from 2023 – 2024
• Wedding Bands -8% 
• Wedding Reception Decorations -6% 
• Wedding Bouquets -6% 
• Table Runners -5% 

‍The takeaway: While some hot-ticket items have suffered the sting of inflation, plenty of the most popular wedding items on Amazon have seen a decrease in price so couples can enjoy some much-needed relief at checkout when planning their nuptials.

Pattern’s data science team analyzed pricing and demand data on Amazon for every day of 2023 and 2024 so far to better understand where consumers are looking to save money on their weddings. If you’d like to use insights like these to drive your ecommerce strategy forward, don’t hesitate to reach out to our team for more information.