This report explores how Amazon’s decision to stop FBA prep services in 2026 is forcing major changes for brands. Most sellers depend on these services for tasks like wrapping, labeling, and packing. The insights in this report are based on research conducted by Pattern in partnership with Cint, surveying 500 qualified Amazon FBA sellers in August 2025. All respondents were actively using Amazon FBA services, ensuring data is current and relevant.

Key highlights:

• 64% expect the loss of FBA prep will significantly impact their business
• 92% anticipate increased operational costs and 62% expect more logistical complexity
• >50% plan to change their product assortment, often dropping more complex or costly items
• 50% are moving toward higher-margin products and more selective sourcing
• 57% are turning to external logistics solutions, while others consider in-house prep options

Download the full report for deeper data and strategies on Amazon fulfillment.