AI is transforming every aspect of ecommerce, from logistics to marketing and product innovation. This report explores the latest trends, challenges, and strategies for using AI to drive intelligent growth and stay ahead in the digital marketplace.

Key highlights

• 76% of organizations say they’re investing in AI, but execution across core commercial areas remains uneven.
• 87% expect AI-powered search to drive sales in the next 12 months, yet readiness varies dramatically by market and team size.
• Smaller ecommerce teams are already seeing meaningful CAC reductions, showing that speed and focus can beat scale.