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June 2025 Consumer Health VMS Report
Uncovering how consumer health has evolved with fresh data, trends, and winning strategies.
The US Consumer Health market is evolving fast. In June 2025, ecommerce continued to grow, with Sports Nutrition and VMS leading Amazon growth. Top trends include all-in-one supplements, ingredients like creatine and ashwagandha, and a move toward natural, functional products.
Pattern brands are growing 40% faster than the average and using ad spend more efficiently.
Key insights:
- Sports Nutrition is gaining share in the $112B market
- Creatine, collagen, and electrolytes are driving Amazon growth
- Ecommerce’s share of sales has increased by over 14% since 2019
- Pattern brands outperform with lower ad costs (11% TACoS vs. 14%)
See the full report for more trends, performance insights, and growth opportunities.
%20(1).png)
June 2025 Consumer Health VMS Report
Uncovering how consumer health has evolved with fresh data, trends, and winning strategies.
The US Consumer Health market is evolving fast. In June 2025, ecommerce continued to grow, with Sports Nutrition and VMS leading Amazon growth. Top trends include all-in-one supplements, ingredients like creatine and ashwagandha, and a move toward natural, functional products.
Pattern brands are growing 40% faster than the average and using ad spend more efficiently.
Key insights:
- Sports Nutrition is gaining share in the $112B market
- Creatine, collagen, and electrolytes are driving Amazon growth
- Ecommerce’s share of sales has increased by over 14% since 2019
- Pattern brands outperform with lower ad costs (11% TACoS vs. 14%)
See the full report for more trends, performance insights, and growth opportunities.
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