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Super Coffee energizes in-stock rates with Pattern
Revenue
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Traffic
Traffic
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Conversion
Conversion
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Price
Price
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Availability
Austin, Texas
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Grocery & gourmet food
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Growth
100%
increase in-stock rates for inventory-related issues
134,021
total units shipped from Pattern to Amazon
1
week to onboard to Pattern Fulfillment
13,410
units used to build bundles for DTC sales on TikTok Shop & Amazon
THe Brand
Super Coffee was founded by three brothers who were college athletes, experimenting with ways to create ready-to-drink coffee that wasn’t loaded with sugar to help power them through their days. The result was a great-tasting coffee drink with 0 grams of added sugar and 10 grams of protein. After an appearance on Shark Tank, Super Coffee’s growth exploded and hasn’t stopped since.
Challenge
The risks of slow lead times and fee complexity
As Super Coffee scaled, its existing 3PL model struggled to keep pace with the business’s growing complexity. Inventory delays during the peak holiday season left 8 of its top 10 SKUs out of stock, constraining sales at a critical moment. At the same time, ineffective variety pack kitting limited product performance and diminished the customer experience, while increasingly complex fee structures drove higher costs without delivering additional value. More broadly, the absence of a true strategic partner restricted the collaboration, innovation, and operational support needed to sustain growth.
Solution
Fast replenishment, flat fees, and smarter solutions with Pattern
Pattern transformed Super Coffee’s fulfillment operation by creating a faster, more reliable path into Amazon. With a dense logistics network, shipments were delivered and checked in within one week, eliminating the out-of-stock issues that had constrained performance. Pattern also improved the customer offering through efficient multi-pack creation and reduced in-transit damage with proactive packaging recommendations. Combined with a simple, flat-fee structure, the partnership brought greater efficiency, transparency, and scalability to Super Coffee’s operations.
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result
Growing and scaling at unprecedented rates
Pattern’s Marketplace Prep uses proprietary technology that simplifies the complex processes of prep and shipment. Super Coffee now ships their products directly to Pattern, and Pattern does the work of packing, labeling, and shipping products to Amazon’s fulfillment centers. Because Pattern is the number one Amazon seller globally, our warehouse processes and technology are well-established, scalable, and valuable for partners. Pattern’s technology is marketplace-and carrier-agnostic, which allowed Super Coffee to easily expand to other marketplaces, including TikTok and Walmart. Pattern’s years of expertise allowed us to bring recommendations to Super Coffee on how to set up shipments and create a pack out process that minimized product damage. Pattern’s software and data helped Super Coffee understand key metrics to help them grow and scale.
The exponential power of together.
Let’s talk. We accelerate brands on ecommerce.
Revenue
Traffic x Conversion x Price x Availability
Pattern helps established brands succeed on global ecommerce marketplaces. To receive a complimentary analysis of your ecommerce presence and discuss it with an expert, please complete the form.
- Grow revenue by an average of 40% in the first year.
- Achieve profitable growth in ecommerce.
- Gain control of your brand across all marketplaces.
- Double your ecommerce resources at no cost.
- Expand to global marketplaces with ease.
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