
Leveraging every tool for global growth
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The Brand
Leatherman started on a shoestring trip through Europe in 1975, where Tim Leatherman dreamed up a pliers-based multi-tool. Years of prototyping and hard work paid off when Cabela’s made the first order in 1983. Today, from its home in Portland, Oregon, Leatherman leads the world in high-quality multi-tools, pocket tools, and knives - trusted for over 40 years, built for life, and guaranteed for 25 years. Every Leatherman is made to help people conquer life’s challenges, big and small.

Challenge
Expanding globally and boosting conversion, while protecting direct sales.
Solution
From broad to targeted

Pattern took Leatherman global at record speed -launching us in 15+ new marketplaces and unlocking huge international growth in just our first year together.
In Just one year, Leatherman expanded to 15 new global marketplaces, grew EMEA revenue 20%, and boosted conversion rates by 12%.

Let’s talk. We accelerate brands on ecommerce.
Book your strategy call to unlock your personalized growth blueprint
- Grow revenue by an average of 27% in the first year.
- Achieve profitable growth in ecommerce.
- Gain control of your brand across all marketplaces.
- Double your ecommerce resources at no cost.
- Expand to global marketplaces with ease.


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