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Leveraging every tool for global growth
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Revenue
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Traffic
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Conversion
x
Price
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Availability
Portland, Oregon
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Multi-Tools & Knives
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Growth
18-20%
growth in non-branded clicks
7.69%
increase in NTB customers
12%
improvement in conversion
200%
increase in top 4 keyword rankings
THe Brand
Leatherman started on a shoestring trip through Europe in 1975, where Tim Leatherman dreamed up a pliers-based multi-tool. Years of prototyping and hard work paid off when Cabela’s made the first order in 1983. Today, from its home in Portland, Oregon, Leatherman leads the world in high-quality multi-tools, pocket tools, and knives - trusted for over 40 years, built for life, and guaranteed for 25 years. Every Leatherman is made to help people conquer life’s challenges, big and small.
Challenge
Expanding globally and boosting conversion, while protecting direct sales.
As ecommerce competition intensified, Leatherman set out to drive more traffic, attract new customers, and grow sustainable organic revenue while maintaining strong direct-to-consumer sales. The aim was more than just increasing numbers. Leatherman wanted to expand its presence into new regions and marketplaces, reach a broader audience, and deliver an exceptional customer experience to lift conversion rates. The challenge was to grow and diversify without losing sight of what built the brand’s success.
Solution
From broad to targeted
Leatherman partnered with Pattern to redefine their digital advertising strategy, focusing on precision, efficiency, and sustainable growth. Instead of broad, branded keyword campaigns, Pattern rolled out a granular, product-specific approach that cut wasted spend and unlocked more New-to-Brand (NTB) customers and organic revenue.
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result
In Just one year, Leatherman expanded to 15 new global marketplaces, grew EMEA revenue 20%, and boosted conversion rates by 12%.
Leatherman pursued an ambitious global expansion, establishing a presence in more than 15 new marketplaces across EMEA, MENA, North America, and APAC. This growth included launching on Amazon in multiple countries, as well as on regional platforms such as OTTO, Allegro, bol.com, Walmart US, Mercado Libre, Coupang, and Rakuten. Within just four months, Leatherman achieved 20 percent year-over-year revenue growth in EMEA. To support this rapid expansion, automation tools were leveraged to enable swift, error-free updates to product content and images across all markets. Additionally, AI-driven optimization enhanced keyword targeting, titles, and product pages, leading to a 12 percent increase in conversion rates. Throughout this process, Leatherman maintained consistent, customer-first messaging, which strengthened its brand, sharpened its digital presence, and elevated the customer experience on a global scale.
The exponential power of together.
Let’s talk. We accelerate brands on ecommerce.
Revenue
Traffic x Conversion x Price x Availability
Pattern helps established brands succeed on global ecommerce marketplaces. To receive a complimentary analysis of your ecommerce presence and discuss it with an expert, please complete the form.
- Grow revenue by an average of 40% in the first year.
- Achieve profitable growth in ecommerce.
- Gain control of your brand across all marketplaces.
- Double your ecommerce resources at no cost.
- Expand to global marketplaces with ease.
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