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How Pupford unleashed faster growth on Amazon
The Brand
Pupford is a dog training and nutrition brand dedicated to helping pet parents create stronger, happier relationships with their dogs. By pairing expert training education with treats, chews, and food made from simple, high-quality ingredients, Pupford supports dogs’ well-being from every angle.
Challenge
Buried by bottlenecks
Pupford's in-house fulfillment setup couldn't keep pace with the business's growth.
- Manual labeling and prep for FBA shipments ate up time and labor, pulling resources from other critical areas like retail store fulfillment
- Limited warehouse capacity made it hard to keep up with growing demand
- Peak season made it worse. Speed, scalability, and inventory flow all hit their limits
- Result: stockouts and slow response to demand changes
Solution
No more chasing inventory
Pupford partnered with Pattern to take fulfillment off their plate entirely.
- Shipped inventory directly from co-packers to Pattern facilities, cutting handling and transit time
- Pattern sped up the move into Amazon, improving speed to FBA and keeping in-stock performance strong
- Onboarding was fast and simple, no disruption to day-to-day operations
- Pattern's platform improved visibility and cut down on manual coordination and email back-and-forth
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“Pattern is transparent and keeps us in the loop. It’s peace of mind; I don’t worry about Amazon nearly as much as I used to. One less thing to worry about.”
A well trained operation
Pupford turned fulfillment from a manual grind into a scalable, efficient model.
- Faster inventory flow improved in-stock performance and cut down stockouts, helping capture more revenue
- Less operational complexity freed internal teams to focus on higher-value work instead of troubleshooting fulfillment issues
- Peak season ran smoother, with faster response to demand than previous years
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