Pupford was managing Amazon fulfillment entirely in-house, creating operational bottlenecks as the business scaled. Manual labeling and preparation for FBA shipments required significant time and labor, often pulling resources away from other critical areas of the business, such as retail store fulfillment. Limited warehouse capacity further constrained operations, making it difficult to keep up with growing demand. These challenges became especially acute during peak season, when increased demand exposed limitations in speed, scalability, and inventory flow. As a result, the team experienced stockouts and struggled to respond quickly to changes in demand.

Pupford partnered with Pattern to streamline its Amazon fulfillment operations and remove the burden of handling FBA preparation in-house. Using Pattern’s fulfillment network, Pupford routed inventory more efficiently by shipping directly from co-packers to Pattern facilities, which reduced handling and cut down transit time. Pattern also accelerated the process of moving inventory into Amazon, improving speed to FBA and helping Pupford respond more quickly to demand while maintaining stronger in-stock performance. The onboarding process was fast and straightforward, allowing for a smooth transition without disrupting day-to-day operations. Pattern’s technology platform also improved visibility and simplified communication, reducing the need for manual coordination and email-based workflows.