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How Farm Rio scaled conversions by 61% without fragmenting campaigns
The Brand
Founded in Rio de Janeiro in 1997, Farm Rio has grown from a small local market stall into a globally recognized fashion and lifestyle brand. Known for bold prints, vibrant colors, and collections inspired by Brazil’s tropical nature and culture, the brand now operates more than 100 stores across Brazil while expanding rapidly across the US and Europe. With hundreds of unique prints launched every year, Farm Rio built a strong digital presence driven by creative storytelling and performance marketing innovation.
Challenge
Scaling Meta performance without oversaturating Best Sellers or fragmenting campaigns.
Farm Rio had already achieved strong results with Best Sellers campaigns powered by ROI Hunter’s Product Performance Management solutions. The challenge was finding additional scale without relying too heavily on the same products or breaking Meta’s best-practice campaign structure. The brand needed a way to expand inventory, maintain strong ROAS, and give Meta more products to optimize within one consolidated campaign.
Solution
Smarter product delivery within a single consolidated Meta campaign.
Farm Rio implemented ROI Hunter’s Segment Prioritisation to dynamically influence delivery inside one campaign structure. Instead of fragmenting campaigns, the strategy increased delivery toward Best Sellers while reducing spend on Poor Performers. The approach expanded inventory available for optimization while maintaining efficiency and healthy budget distribution. A three-week A/B test compared Best Sellers-only campaigns against campaigns enhanced with Segment Prioritisation — delivering significantly stronger performance across ROAS, CPA, and conversions.
“Working with ROI Hunter on this project was a great example of how testing and innovation can open up new opportunities. By running a structured A/B test, we uncovered unexpected insights that helped us deliver even better results than we had planned for.”
Stronger scaling, higher efficiency, and significantly more conversions.
By reallocating spend more intelligently within one consolidated campaign, Farm Rio unlocked more sustainable growth without overspending on saturated products. The strategy delivered: +45% ROAS +61% Conversions -38% CPA Segment Prioritization helped Farm Rio expand optimization opportunities for Meta while maintaining healthy budget distribution and strong campaign efficiency.
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- Grow revenue by an average of 27% in the first year.
- Achieve profitable growth in ecommerce.
- Gain control of your brand across all marketplaces.
- Double your ecommerce resources at no cost.
- Expand to global marketplaces with ease.
Smarter product delivery within a single consolidated Meta campaign.
Stronger scaling, higher efficiency, and significantly more conversions.
