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How Farm Rio scaled conversions by 61% without fragmenting campaigns.
The Brand
Founded in Rio de Janeiro in 1997, Farm Rio has grown from a small local market stall into a globally recognized fashion and lifestyle brand. Known for bold prints, vibrant colors, and collections inspired by Brazil’s tropical nature and culture, the brand now operates more than 100 stores across Brazil while expanding rapidly across the US and Europe. With hundreds of unique prints launched every year, Farm Rio built a strong digital presence driven by creative storytelling and performance marketing innovation.
Challenge
Scaling Meta performance without oversaturating Best Sellers or fragmenting campaigns.
Farm Rio had already achieved strong results with Best Sellers campaigns powered by ROI Hunter's Product Performance Management solutions.
- Finding additional scale without relying too heavily on the same products
- Doing so without breaking Meta's best-practice campaign structure
Solution
Farm Rio implemented ROI Hunter's Segment Prioritisation to shift delivery toward Best Sellers and away from Poor Performers, all within one campaign structure.
- Expanded inventory available for optimization while maintaining efficiency and healthy budget distribution
- Ran a three-week A/B test comparing Best Sellers-only campaigns against campaigns enhanced with Segment Prioritisation
- Delivered significantly stronger performance across ROAS, CPA, and conversions
“Working with ROI Hunter on this project was a great example of how testing and innovation can open up new opportunities. By running a structured A/B test, we uncovered unexpected insights that helped us deliver even better results than we had planned for.”
By reallocating spend more intelligently within one consolidated campaign, Farm Rio unlocked more sustainable growth without overspending on saturated products.
- +45% ROAS
- +61% Conversions
- -38% CPA
- Expanded optimization opportunities for Meta while maintaining healthy budget distribution and strong campaign efficiency
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