ICONIC London is a British beauty brand, with an increasing international following. Before the brand partnered with Pattern in 2019, it was managing their own Amazon presence internally (1P seller) but was not fully optimizing product listings due to time constraints and internal resources. Poorly optimized listings led to a decline in potential buyers.

ICONIC London Needs Creative Help to Reimagine Brand on Amazon

To help ICONIC London position itself as a leading beauty brand on Amazon, Pattern optimized the product listings on Amazon by focusing on ensuring the top-selling ASINs followed all best optimization practices.

ICONIC London Partners with Pattern to Increase Amazon Sales

As its 3P partner, Pattern, the world’s top ecommerce accelerator, implemented an improved SEO and advertising strategy to drive traffic to ICONICs’ listings. Pattern improved brand discoverability, which led to more eyeballs (higher traffic volume) and more product conversions. Together, the revised creative and advertising strategy improved ICONIC London’s Amazon presence and established a richer brand equity.

Prash Asogan, Account Manager at Iconic London, said, “Partnering with Pattern to optimize our presence has allowed us to raise our profile in the premium beauty space on amazon, as well as attract new customers outside of our existing sales channels.”

ICONIC London Revenue Increased 31% YoY

As a result of optimising ICONIC London’s presence on Amazon, Pattern was able to increase the brand’s revenue by 31% (2020 vs 2021).  Pattern grew sales for its bestselling ASINs, Sept 2020 vs Sept 2021:

• Triple Threat Mascara (+281%)
• Sheer Blush - Rose Riot (+430%)

Pattern is the Accelerator for Brands on Amazon

1P brands typically lose control on Amazon through poorly optimized listings among other issues, which hurts revenue as well as erodes brand equity. Pattern has the resources, data, as well as online marketplace experience to collaboratively rebuild brands on Amazon worldwide. Avoid losing control of your brand on Amazon in 1P, contact Pattern.    

Partnering with Pattern to optimise our presence has allowed us to raise our profile in the premium beauty space on amazon, as well as attract new customers outside of our existing sales channels. –Prash Asogan, Account Manager ICONIC London