Gardeners Get a Break on Pricing

Price of Popular Gardening Tools is Down YoY

Those looking to plant a garden in 2024 will enjoy lower prices on popular gardening tools according to new data from ecommerce accelerator, Pattern. The cost of gardening tools has dropped an average of 4% year over year.

Why it matters: With the weather warming up and Earth Day on the horizon, consumer demand for gardening supplies sees a natural increase. This year, gardeners can enjoy a reprieve from high prices as they plan for the seasonal bloom.

What we’re seeing: While inflation continues to be a top concern for consumers, the cost of most gardening tools has seen a significant drop from Q1 2023 – Q1 2024, with the following gardening tools experiencing the sharpest decrease in price:

• Trowels decreased in price by 11% from Q1 2023 – Q1 2024
• Composters -9%
• Garden Shears -7%
• Garden Hoses -6%
• Gardening Supplies -6%
• Pruners -6%
• Seed Starter Trays -6%
• Gardening Aprons -5%
• Mulch -5%
• Watering Cans -4%

Which flower seeds are most popular: It may be early in the season, but we can already predict which types of seeds will be most popular among gardeners this year. Using demand data from Amazon shoppers for every day of 2023 and 2024 so far, we were able to determine which flower seeds were most commonly purchased during the spring season. Below are the top five most popular flower seeds that consumers shop for on Amazon:

1. Sunflower Seeds
2. Tulip Bulbs
3. Marigold Seeds
4. Zinnia Seeds
5. Lavender Seeds

Most popular food seeds: We also evaluated which types of fruit and vegetable seeds were most popular among U.S. shoppers. Here are the top five most popular food seeds that consumers look for on Amazon:

1. Tomato Seeds
2. Cucumber Seeds
3. Lettuce Seeds
4. Carrot Seeds
5. Watermelon Seeds

The takeaway: As the spring season takes root, gardeners will rejoice in lower prices on the most commonly purchased gardening tools. Based on last year’s demand data, we can expect to see more gardens full of tomatoes and sunflowers as gardeners take advantage of lower prices on the most popular seeds and tools.

Pattern’s data science team analyzed pricing and consumer demand data on Amazon during every day of 2023 and 2024 so far to understand what consumers can expect from their shopping experience as they prepare their gardens this year. If you’d like to watch your ecommerce strategy grow to new heights using insights like these, reach out to our team to learn more today.

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