GEO Scorecard for Shopify:
Instantly optimize for AI search.
AI engines are shaping commerce. Is your brand winning or losing?
More than half of shoppers now use AI tools like ChatGPT to discover products, but most brands have no idea how they rank or if they're even being recommended. If you're not optimizing for AI, you're invisible to your next customer.
See how top AI chatbots like ChatGPT and Gemini describe and evaluate your brand, and gain insight into your brand’s reputation on today’s leading AI platforms.
Get tailored tips to boost your score, plus an auto-generated llms.txt file and so AI search engines find your products and content, not your competitors.
Ensure you’re not just part of the conversation, but a brand AI actually recommends. Take control with an llms.txt file and guide AI models on how your brand should be represented and recommended.
Know how much AI shows your brand with the GEO Scorecard.
PXM gives you one place to manage, enhance, and syndicate all your assets across all your digital channels and marketplaces with ease. No more spreadsheets. Get it right, every time.

Take control of how AI discovers your brand
Generate your brand’s llms.txt file to manage how AI chatbots see your brand.
Know where AI shows your brand
See how often large language models (LLMs) talk about and if they recommend your brand.


Unlock actionable recommendations
Get direct, step-by-step recommendations on how to improve your brands presence in LLMs.
What is the GEO Scorecard Shopify App?
The GEO Scorecard Shopify App is a free, self-service tool for Shopify stores that helps brands see how AI engines like ChatGPT perceive, rank, and recommend their products. It delivers a comprehensive score, competitive analysis, and actionable recommendations, empowering brands to improve their visibility and performance in AI-powered commerce.
Why is the GEO Scorecard important now?
The GEO Scorecard is more important than ever because shoppers are rapidly turning to AI tools like ChatGPT to discover and research products. As AI-driven recommendations begin to shape purchase decisions, brands need to understand how they’re being positioned—and if they’re even being seen. The GEO Scorecard gives brands instant clarity and actionable steps to boost their visibility, so they don’t get left behind in the new era of AI-powered commerce.
What makes the GEO Scorecard unique?
The GEO Scorecard is the only free, self-serve tool that shows brands exactly how major AI engines like ChatGPT rank and describe them compared to the competition. Powered by Pattern’s proprietary AI technology and insights from over 46 trillion ecommerce data points, it delivers not just a score, but a clear competitive analysis and personalized, actionable recommendations—so brands can boost visibility and win in AI-driven commerce.
How is this different from traditional search optimization?
Traditional search optimization focuses on improving a brand’s visibility in search engines like Google. The GEO Scorecard, on the other hand, measures and improves how AI engines—such as ChatGPT—perceive, rank, and recommend your brand in conversational, chat-based environments. Rather than just keywords and search rankings, it analyzes how AI models understand your brand, benchmark you against competitors, and provides specific recommendations to enhance your presence in these fast-growing AI-driven channels.


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