While “data driven” marketing is widely popular, marketers still have a hard time measuring campaign effectiveness. With Amazon Attribution marketers now have the ability to measure off-amazon performance from email, social, search, and display campaigns.

Tech brands are on the cutting edge of everything new and innovative but, ironically, many have a fairly mediocre online presence, particularly in the B2B space.

When you’re working hard to stay above water with your day-to-day ecommerce operations, it can be overwhelming to plan far enough in advance to take full advantage of holiday shopping promotions.

Did major categories experience increased demand during Labor Day last year? What can we expect going forward?

Target creates a streamlined, curated experience for customers. The marketplace seeks to limit the assortment they carry for each product type to the very best products in order to reduce the amount of brands that a customer would have to sort through to make a decision.

The rapid growth and popularity of B2B ecommerce and online marketplaces has shifted buyer behavior dramatically. Buyers aren’t going through VARs anymore, they’re hitting the web.