No matter where you are in your ecommerce journey, you'll find something here. We cover everything from the fundamentals to the strategies the best sellers are using right now.
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Complexity
Marketplace complexity: why your ecommerce growth feels stuck
Discover how marketplace complexity hinders ecommerce growth and learn strategies to align your brand across multiple channels.
April 6, 2026
Complexity
Europe - How marketing on Chinese social channels helps Western brands boost their Tmall sales
Learn how Western brands deliver localised content on major Chinese social channels, including WeChat, Weibo and Xiahongshu (Little Red Book) to boost their sales on Tmall Global.
April 9, 2022
Erfolgsbeispiel Amazon: Bausteine für die Kundenbindung
Sonderauswertung des German Shopper Report von Pattern gibt Einblick in die Erfolgsfaktoren von Amazon
June 18, 2021
Ecommerce Selling Models: Advantages & Risks in an Exclusive Seller Relationship
Working with an exclusive seller on ecommerce could be the best option for your brand if you prioritize ecommerce growth and control. Know the pros and cons.
October 7, 2020
Ecommerce Trends for 2021
2020 was a whirlwind year for ecommerce and consumer shopping behavior. Learn 4 ecommerce trends to focus on in 2021.
March 8, 2021
Ecommerce Trends: What Is Amazon Exclusives
Is Amazon Exclusives right for you? Pattern's Amazon experts go over what Exclusives is, why you want to participate, and how much it'll cost you.
March 16, 2023
Ecommerce Packaging: Why it Matters and How You can Leverage it for Your Brand
Ecommerce packaging is what helps your product get from your hands to your customer’s hands in good condition, but functionality isn’t the only thing it can offer.
