No matter where you are in your ecommerce journey, you'll find something here. We cover everything from the fundamentals to the strategies the best sellers are using right now.
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AI
China
Complexity
Creators
Fulfillment
Marketplace Accelerator
PXM
TikTok Shop
Complexity
Marketplace complexity: why your ecommerce growth feels stuck
Discover how marketplace complexity hinders ecommerce growth and learn strategies to align your brand across multiple channels.
April 6, 2026
Complexity
Everything to Know About Ecommerce Photography
Ecommerce photography is essential for selling your product online. Learn how to take photos that convert and how Pattern can help.
November 29, 2021
Evaluating Your Ecommerce Distribution Strategy: Pros & Cons
For brands selling on Amazon, figuring out the right distribution strategy can be a painful and time-consuming task. Here are the pros and cons.
April 20, 2023
Everything You Need to Know About Bilibili
Also known as the 'Youtube of China', we share how brands in China are using Bilibili as part of their marketing strategy.
October 20, 2021
Marketplace Accelerator
Everything You Need to Know About African Marketplace Jumia
Why Western consumer brands should consider selling on online marketplace Jumia, the Amazon of Africa.
July 10, 2019
Marketplace Accelerator
Everything You Need to Know About Bilibili
Learn key statistics on the video-streaming platform’s user base, and how brands are using Bilibili as part of their overall China marketing strategy.
January 31, 2022
Evaluating Your Ecommerce Distribution Strategy: Pros & Cons
For brands selling on Amazon, figuring out the right distribution strategy can be a painful and time-consuming task. Here are the pros and cons.
