No matter where you are in your ecommerce journey, you'll find something here. We cover everything from the fundamentals to the strategies the best sellers are using right now.
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TikTok Shop
Complexity
Marketplace complexity: why your ecommerce growth feels stuck
Discover how marketplace complexity hinders ecommerce growth and learn strategies to align your brand across multiple channels.
April 6, 2026
Complexity
TikTok Shop
How to Market your Brand on TikTok
Learn about the different TikTok advertising and content strategies you can use to create authentic content that drives brand awareness.
March 24, 2021
TikTok Shop
How to Keep Driving Holiday Sales with Amazon Advertising
If being past Black Friday and Cyber Monday has left you saying ‘Now, what?’, then use this article as a roadmap for Amazon advertising tactics during the month of December.
December 3, 2021
How to Leverage Sponsored Display Ads to Increase Sales
Product display ads can increase your RoAS and help you win over indecisive customers. Pattern's ecommerce experts explain how to leverage product display on Amazon.
November 23, 2020
How to Handle Negative Product Reviews on Amazon
Not every customer will like your product, but Pattern's Amazon experts explain what you can do to avoid negative reviews that hurt your Amazon sales.
December 6, 2018
How to Improve Customer Retention on Amazon
Improving customer retention on Amazon is difficult, but not impossible. Pattern's Amazon experts discuss strategies to improve retention rates.
February 19, 2019
How to Handle Existing Distributor Relationships While Transitioning to an Exclusive Seller
Working with one distributor is the ideal situation for maximum ecommerce performance, but it’s tricky to cut off existing, loyal distributor relationships. Here's how to start.
