Setting up a Google Shopping account is easy. Pattern's Google Shopping experts explain how to get started on Google Shopping and what you need to know.

When you’re working hard to stay above water with your day-to-day ecommerce operations, it can be overwhelming to plan far enough in advance to take full advantage of holiday shopping promotions.

Read for everything you need to know about how to respond to negative reviews on Amazon for your product listings.

Get your brand ready for the biggest ecommerce holidays by taking note of when and why it matters. Read on for more info about the biggest ecommerce holidays.

We discuss how to reassess your ecommerce strategy post-lockdown in both the short and long-term to optimise your sales during this volatile time.

Tmall trade partner Pattern shares insight for western brands into how to profitably sell beauty products on Tmall Global.