Our blog explores how to use social in a way that supports your broader digital strategy: paid social, organic social, ad formats that convert and more.

Successful Amazon advertisers use product targeting to grow sales, beat out competitors, and defend their brand. Here are 3 product targeting strategies to use.

Ecommerce provides essential data about consumers. Here's how you can use ecommerce data to innovate on product development to create better products, quicker.

The key to differentiating yourself is simple: Data. But just because it’s simple doesn’t mean it’s easy to implement. Here are some strategies to consider.

Advertising on Amazon is a must for any seller who is serious about ecommerce, but it is especially helpful for launching a new product. Learn what to look for during each phase of the advertising lifecycle.

Directing promotions from a direct to consumer site to Amazon increases sales, helps your brand rank higher, and lets you capitalize on holiday sales.