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No matter where you are in your ecommerce journey, you'll find something here. We cover everything from the fundamentals to the strategies the best sellers are using right now.

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Complexity

Marketplace complexity: why your ecommerce growth feels stuck

Discover how marketplace complexity hinders ecommerce growth and learn strategies to align your brand across multiple channels.

April 6, 2026

Complexity

Jennie Wilson, Senior Brand Manager: People of Pattern

Meet Jennie Wilson, Senior Brand Manager, in Pattern's Melbourne office. Learn about her role and experiences working at Pattern.

February 4, 2022

Is Your MLB Team the Most Popular?

After a whirlwind year, MLB fans were excited for 2022’s opening day. But how did that excitement relate to their spending habits? We dug into the data.

March 22, 2022

Is Your Brand Ready for Marketplace Expansion?

Pattern's International Director outlines four key questions to ask when considering whether your brand is ready for marketplace expansion.

November 10, 2021

International Women’s Day: Interview with the Women of Pattern Australia

With International Women’s Day just around the corner, it’s an important time to celebrate the achievements of the women around us and the path that was forged by the women before us.

March 3, 2023

Is My Product Ready to Advertise on Amazon?

Excited about advertising but not sure if your product is ready? We’ve made a list of what to keep in mind before diving into Sponsored Products.

March 29, 2021

Is Amazon Working for Your Brand? 6 Questions to Ask

How do you know where your brand stands on Amazon? We’ve compiled a list of questions that uncover if Amazon is truly working for you.

April 27, 2023