No matter where you are in your ecommerce journey, you'll find something here. We cover everything from the fundamentals to the strategies the best sellers are using right now.
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Complexity
Marketplace complexity: why your ecommerce growth feels stuck
Discover how marketplace complexity hinders ecommerce growth and learn strategies to align your brand across multiple channels.
April 6, 2026
Complexity
Keep Brand Integrity: Scale Your Distribution
If you're not in control of your distribution across different markets, it's likely your sellers are taking advantage of you online.
August 22, 2019
July 2020 Ecommerce Trend Analysis for Decision Makers
In a matter of months, COVID-19 has leapt ecommerce forward by years. As the industry evolves, our new Pattern Trend Analysis series will dive in to important trends.
July 1, 2020
Is the Harry Potter Fandom Waning?
Pattern explored the data to find out if Harry Potter fandom and consumer demand for products is strong or dwindling.
May 3, 2024
Jelly Beans Dethrone Peeps as Favorite Easter Candy
It’s official — jellybeans have dethroned Peeps as the #1 Easter candy for American consumers, according to new findings from our data science team.
March 30, 2023
Jennie Wilson, Senior Brand Manager: People of Pattern
Meet Jennie Wilson, Senior Brand Manager, in Pattern's Melbourne office. Learn about her role and experiences working at Pattern.
February 4, 2022
Is Your MLB Team the Most Popular?
After a whirlwind year, MLB fans were excited for 2022’s opening day. But how did that excitement relate to their spending habits? We dug into the data.
