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No matter where you are in your ecommerce journey, you'll find something here. We cover everything from the fundamentals to the strategies the best sellers are using right now.

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Complexity

Marketplace complexity: why your ecommerce growth feels stuck

Discover how marketplace complexity hinders ecommerce growth and learn strategies to align your brand across multiple channels.

April 6, 2026

Complexity

Margin pressure, challenging logistics and a lack of actionable data are brands’ top pain points when selling on Amazon in EMEA

Pattern surveyed brands selling to Amazon across EMEA to understand how they operate, the challenges faced and what they really think about the marketplace.

September 16, 2021

MLB Opening Day Product Pricing: Insights for Ecommerce Pricing Strategy

Looking at products for MLB Opening Day (March 30) Pattern’s teams discovered inflation doesn’t seem to apply to most MLB team products.

March 28, 2023

My Retail Partners Are Mad at Me: Why You Need to Fight Margin Erosion

Consumers are experts are price-checking products online. Making sure your prices are consistent can help you keep retailers and consumers happy.

September 3, 2019

Marketplace Accelerator

Luxury Brands Should Consider Walmart.com to Grow Their Consumer Base

Walmart.com has more affluent customers than traditional Walmart stores, making selling on their marketplace something luxury brands should consider.

March 9, 2020

Marketplace Accelerator

Leveling up your China ecommerce strategy

For ecommerce brands looking to sell in China, they should consider an omni-channel strategy, the local sales events, and presenting products to customers in new channels and content formats.

October 9, 2024

META Key Takeaways: How Conversational Support Builds Lifelong Loyalty

Product brands build lifelong loyalty when they reconsider their channel strategy, cater to shifting consumer priorities, and strategize for the "Now Economy".

August 24, 2023