Blog

Brand leaders should use ecommerce marketplace syndication to strengthen their brand and grow profitability across channels.

Want to succeed on ecommerce? At Pattern, we’ve developed an ecommerce equation to do just that: visitors x conversion x basket size.

There's a lot to think about as you develop your ecommerce strategy for digital marketplaces. But focusing on optimizing the ecommerce equation: traffic x conversion x price x availability will drive revenue for your brand.

The power of the force is still strong with Star Wars Day. May the 4th continues to be the most important consumer moment for fans of a galaxy far, far away.

What are Amazon’s private label brands and how do they affect your product listings? Learn the history of, and how to compete with Amazon’s private label brands.

Ecommerce has come a long way in a decade, and Chinese shoppers are among the most sophisticated in the world. Learn about the opportunity for US brands to expand into China and grow their sales in one of the world’s largest international markets.