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No matter where you are in your ecommerce journey, you'll find something here. We cover everything from the fundamentals to the strategies the best sellers are using right now.

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Complexity

Marketplace complexity: why your ecommerce growth feels stuck

Discover how marketplace complexity hinders ecommerce growth and learn strategies to align your brand across multiple channels.

April 6, 2026

Complexity

Marketplace Accelerator

The Canada Ecommerce Profile

As an expert Canadian marketplace seller, we provide analysis of why brands should consider the Canada ecommerce market and how we help brands get there.

November 17, 2021

Marketplace Accelerator

The Advertising KPIs That Drive Growth

Advertising can unlock more visibility, more traffic, and more sales, but only if you continue to optimize your campaigns. So when it comes to bids, keywords, and ad type, how do you know what is working best?

September 30, 2021

The Best Oreo Flavor, According to America

With over 85 Oreo flavors to choose from, which is America’s favorite? We looked to the data to find out.

February 16, 2022

Marketplace Accelerator

The 5 Types of 3P Sellers You Find in Ecommerce

Learn more about the 5 different types of 3P sellers in ecommerce: arbitrage, dropshipper, self-represented, authorized retail partner, and brand partner.

February 28, 2023

Marketplace Accelerator

The 2020 Ecommerce Product Photography Guide to Storytelling Success

Ecommerce product photography can make or break your sales. Pattern's expert creative team serves up product image best practices for storytelling in 2020.

January 13, 2020

The Acceleration Framework: 5 Pillars for Growth

At Pattern, we consider ourselves ecommerce accelerators. Unlike aggregators, we’re not here to buy your business and make a profit on it. We’re here to help you accelerate your own brand’s sales and growth

October 6, 2021