Complexity
Marketplace complexity: why your ecommerce growth feels stuck
Discover how marketplace complexity hinders ecommerce growth and learn strategies to align your brand across multiple channels.
April 6, 2026
Complexity
Marketplace Accelerator
The Hidden Causes, & Costs, of Brand Erosion on Ecommerce
Brand erosion is the decline in your product’s brand perception, often resulting in a decline in sales. Brand erosion happens for three reasons we discuss here.
December 9, 2020
Marketplace Accelerator
The Importance of Social Selling in APAC
Pattern outlines how South East Asian markets are following in China’s footsteps and realising the importance of social selling in APAC.
July 27, 2021
The Key to Awareness vs. Defense Keyword Strategy in Advertising
Advertising keywords are essential for your brand to show up at the right time, in front of the right customer. A crucial piece of keyword strategy? Your Brand Defense vs. Brand Awareness approach.
October 20, 2021
The Hidden Causes, & Costs, of Brand Erosion on Ecommerce
Brand erosion is the decline in your product’s brand perception, often resulting in a decline in sales. Brand erosion happens for three reasons we discuss here.
December 9, 2020
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The Biggest Challenges for Global Brands on Amazon: Insights From Pattern’s Montage Forum
At Pattern’s quarterly Executive Acceleration Forum (EAF), top brand leaders came together to discuss common pain points about global marketplaces and share ideas and approaches to solve their problems.
October 17, 2022
The Future of Ecommerce: Marketplace Syndication
Brand leaders should use ecommerce marketplace syndication to strengthen their brand and grow profitability across channels.
January 19, 2023