Advertising keywords are essential for your brand to show up at the right time, in front of the right customer. A crucial piece of keyword strategy? Your Brand Defense vs. Brand Awareness approach.

Brand erosion is the decline in your product’s brand perception, often resulting in a decline in sales. Brand erosion happens for three reasons we discuss here.

At Pattern’s quarterly Executive Acceleration Forum (EAF), top brand leaders came together to discuss common pain points about global marketplaces and share ideas and approaches to solve their problems.

Brand leaders should use ecommerce marketplace syndication to strengthen their brand and grow profitability across channels.

Brand leaders should use ecommerce marketplace syndication to strengthen their brand and grow profitability across channels.

Want to succeed on ecommerce? At Pattern, we’ve developed an ecommerce equation to do just that: visitors x conversion x basket size.