Complexity

Marketplace complexity: why your ecommerce growth feels stuck
Discover how marketplace complexity hinders ecommerce growth and learn strategies to align your brand across multiple channels.
April 6, 2026
No matter where you are in your ecommerce journey, you'll find something here. We cover everything from the fundamentals to the strategies the best sellers are using right now.
Complexity

Marketplace complexity: why your ecommerce growth feels stuck
Discover how marketplace complexity hinders ecommerce growth and learn strategies to align your brand across multiple channels.
April 6, 2026

The One Thing Most Brands Are Missing to Succeed on Amazon
At Pattern, we typically see most global brands missing the necessary data and custom technology to succeed. Here are two example areas we can help with: advertising and product-expansion.

The Most Popular Piece of Jewelry on Amazon–Hint, It’s Not a Diamond Ring
Which types of jewelry are the most popular online? When do people do the most online shopping for jewelry? We looked into the data to find out.
March 9, 2022

The Manufacturer’s Dilemma: Is Vendor Central (1P) or Seller Central (3P) Better on Amazon?
Manufacturers often can't decide. Should they sell 1P or 3P on Amazon through Amazon's Vendor Central or Seller Central?
March 12, 2019

The Manufacturer’s Dilemma: Is Vendor Central (1P) or Seller Central (3P) Better on Amazon?
Manufacturers often can't decide. Should they sell 1P or 3P on Amazon through Amazon's Vendor Central or Seller Central?
March 12, 2019

The Mandalorian or Baby Yoda—Which Star Wars Character is Most Popular?
It's not surprise that May 4th drives the purchasing habits of Star Wars fans, but you may be surprised to know which characters themselves drive the most demand.
April 26, 2022

The Importance of Sponsored Brands A/B Testing
While running A/B testing may seem like a small detail, it can save advertisers and brands a lot of time and effort in the long run.
August 13, 2021