No matter where you are in your ecommerce journey, you'll find something here. We cover everything from the fundamentals to the strategies the best sellers are using right now.
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Complexity
Marketplace complexity: why your ecommerce growth feels stuck
Discover how marketplace complexity hinders ecommerce growth and learn strategies to align your brand across multiple channels.
April 6, 2026
Complexity
The Mandalorian or Baby Yoda—Which Star Wars Character is Most Popular?
It's not surprise that May 4th drives the purchasing habits of Star Wars fans, but you may be surprised to know which characters themselves drive the most demand.
April 26, 2022
The Importance of Sponsored Brands A/B Testing
While running A/B testing may seem like a small detail, it can save advertisers and brands a lot of time and effort in the long run.
August 13, 2021
Marketplace Accelerator
The Hidden Causes, & Costs, of Brand Erosion on Ecommerce
Brand erosion is the decline in your product’s brand perception, often resulting in a decline in sales. Brand erosion happens for three reasons we discuss here.
December 9, 2020
Marketplace Accelerator
The Importance of Social Selling in APAC
Pattern outlines how South East Asian markets are following in China’s footsteps and realising the importance of social selling in APAC.
July 27, 2021
The Key to Awareness vs. Defense Keyword Strategy in Advertising
Advertising keywords are essential for your brand to show up at the right time, in front of the right customer. A crucial piece of keyword strategy? Your Brand Defense vs. Brand Awareness approach.
October 20, 2021
The Hidden Causes, & Costs, of Brand Erosion on Ecommerce
Brand erosion is the decline in your product’s brand perception, often resulting in a decline in sales. Brand erosion happens for three reasons we discuss here.
