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No matter where you are in your ecommerce journey, you'll find something here. We cover everything from the fundamentals to the strategies the best sellers are using right now.

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Complexity

Marketplace complexity: why your ecommerce growth feels stuck

Discover how marketplace complexity hinders ecommerce growth and learn strategies to align your brand across multiple channels.

April 6, 2026

Complexity

Thorne China Successfully Launches on Tmall with a Pattern Partnership

Pattern loves helping a wide variety of brands succeed on ecommerce. Download our partnership success story with Thorne here.

January 26, 2021

The Ultimate Last-Minute Holiday Checklist for Amazon Sellers

Pattern's ecommerce experts put together a comprehensive holiday ecommerce checklist for Amazon sellers—don't forget to check it twice!

November 18, 2019

The UK Amazon Shopper: What Do Consumers Think of the Marketplace?

Learn more about what the average UK Amazon shopper thinks of the marketplace, and key indicators that they will continue to shop there in 2021.

March 17, 2021

The Trick to Successful Branding on Ecommerce

Branding comes from much more than a brand style guide and great marketing. Strong branding comes from strong brand equity, how consumers feel about your brand.

May 3, 2021

The Top Pumpkin Spice Product in 2024 Isn't a Consumable

September 30, 2024

The Three Phases of Online Marketplace Internationalisation

Pattern shares the three key phases to online marketplace internationalisation for consumer brands on the journey to full localisation into new markets.

May 26, 2021