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No matter where you are in your ecommerce journey, you'll find something here. We cover everything from the fundamentals to the strategies the best sellers are using right now.

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Complexity

Marketplace complexity: why your ecommerce growth feels stuck

Discover how marketplace complexity hinders ecommerce growth and learn strategies to align your brand across multiple channels.

April 6, 2026

Complexity

The UK Amazon Shopper: What Do Consumers Think of the Marketplace?

Learn more about what the average UK Amazon shopper thinks of the marketplace, and key indicators that they will continue to shop there in 2021.

March 17, 2021

The Trick to Successful Branding on Ecommerce

Branding comes from much more than a brand style guide and great marketing. Strong branding comes from strong brand equity, how consumers feel about your brand.

May 3, 2021

The Top Pumpkin Spice Product in 2024 Isn't a Consumable

September 30, 2024

The Three Phases of Online Marketplace Internationalisation

Pattern shares the three key phases to online marketplace internationalisation for consumer brands on the journey to full localisation into new markets.

May 26, 2021

The Three Phases of Online Marketplace Internationalization

In this blog, we share the three key phases of online marketplace internationalization that every consumer brand will go through during its journey into new markets.

October 1, 2021

The Secret to Ecommerce Branding to Stand Out From Competition

You have a brand strategy for product packaging, store experience, and advertising creative, but what about ecommerce marketplaces? Let Pattern help.

February 17, 2021