Complexity

Marketplace complexity: why your ecommerce growth feels stuck
Discover how marketplace complexity hinders ecommerce growth and learn strategies to align your brand across multiple channels.
April 6, 2026
No matter where you are in your ecommerce journey, you'll find something here. We cover everything from the fundamentals to the strategies the best sellers are using right now.
Complexity

Marketplace complexity: why your ecommerce growth feels stuck
Discover how marketplace complexity hinders ecommerce growth and learn strategies to align your brand across multiple channels.
April 6, 2026

Marketplace Accelerator
What is a digital shelf and how does it impact online sales?
Wondering what a digital shelf is? Understand how it defines product visibility on platforms like Amazon and why it’s key to ecommerce strategy.
September 3, 2024

What is CRO?
Learn about what is conversion rate optimisation with Pattern. Our leading ecommerce consultants discuss the benefits of CRO & how to do it for your brand.
September 24, 2021

China
What is Singles Day–or Double 11 Festival–in Ecommerce?
Singles’ Day or Double 11 Festival has grown to become an unmatched opportunity for international brands to engage with loyal customers, develop new and dedicated product launches, and gain thorough consumer insights.
September 16, 2021

What is Amazon AMS? Amazon Advertising and the Advertising Console
What is Amazon AMS? Pattern's advertising experts explain Amazon advertising and the advertising console.
February 21, 2019

What You Need To Know About Selling Toys & Games on Amazon
Drawing on the results from our recent benchmarking report, we share our expert tips for selling Toys & Games on Amazon in Europe.
September 24, 2020
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What You Need to Know About Amazon Prime: 2005-Today
Pattern's complete timeline on Amazon Prime chronicles Prime's journey over the years and the new features they offer to sellers and customers.
December 12, 2022