Blog

No matter where you are in your ecommerce journey, you'll find something here. We cover everything from the fundamentals to the strategies the best sellers are using right now.

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Complexity

Marketplace complexity: why your ecommerce growth feels stuck

Discover how marketplace complexity hinders ecommerce growth and learn strategies to align your brand across multiple channels.

April 6, 2026

Complexity

Marketplace Accelerator

5 Inspiring Amazon Storefronts & 2020 Best Practices

These 5 Amazon storefront examples will inspire you to do more with your online store. Plus, learn best practices for 2020 when it comes to creative for ecommerce from Pattern's experts.

August 12, 2020

Marketplace Accelerator

Marketplace Accelerator

5 Key Steps to Creating a Successful KOL Marketing Campaign

Pattern outlines five steps to creating a successful KOL marketing campaign to drive sales on Asian marketplaces such as Tmall, Shopee, and Lazada.

September 17, 2021

Marketplace Accelerator

5 Data Do's and Don'ts: How to Construct Actionable Insights From Ecommerce Data

Data can be a buzzword, and it can also be a headache. Learn how to better set yourself up for success using your data.

March 26, 2021

Abstract blue 3D shapes on a blue background.

5 Crucial Considerations When Building Your Global Marketplace Strategy

Moving into global markets requires a significant amount of research and planning–that should start with these 5 considerations.

December 6, 2022

5 B2B Tech Brands That Really Need Help on Amazon

B2B sales are exploding online, creating the perfect opportunity for your VARs to become marketplace sellers. But are they helping or hurting your brand?

September 7, 2021

4 Ways To Improve Brand Content on Your Tmall Store

In this article, we'll explore brand content elements to optimise to help you elevate your Tmall presence and maximise your sales potential.

May 11, 2023