Amazon recently combined its Enhanced Brand Content and A+ content pages. Pattern's eCommerce experts can help your content stand out from the competition.

Pattern reveals data for its Amazon EU Christmas sales period - including its best peak trading week, Black Friday and Cyber Monday performance.

While “data driven” marketing is widely popular, marketers still have a hard time measuring campaign effectiveness. With Amazon Attribution marketers now have the ability to measure off-amazon performance from email, social, search, and display campaigns.

Discover Amazon brand registry benefits to protect your brand, boost sales, and access advanced marketing tools.

Here's your guide to Amazon Brand Halo Sales. We discuss 10 elements that lead to Amazon brand halo, and possible methods of calculation.

The week after Christmas presents some unique buying trends. In this article, we’ll go over what they are and how you can leverage them in your advertising strategy.