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No matter where you are in your ecommerce journey, you'll find something here. We cover everything from the fundamentals to the strategies the best sellers are using right now.

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Complexity

Marketplace complexity: why your ecommerce growth feels stuck

Discover how marketplace complexity hinders ecommerce growth and learn strategies to align your brand across multiple channels.

April 6, 2026

Complexity

Analysis: How Coronavirus Is Affecting Ecommerce in China & the U.S.

The coronavirus outbreak is affecting global ecommerce. Pattern analyzed our China and U.S. operations to better understand COVID-19's implications.

March 13, 2020

Analysis: How COVID-19 Impacted Musical Instrument Sales Online

Months spent sheltering in place for the COVID-19 pandemic had Americans picking up all sorts of new hobbies. So how did that affect musical instrument ecommerce?

May 12, 2021

Analysis: How COVID-19 Impacted Camping and Outdoor Equipment Sales Online

Our Data Fanatics team dove into the data to learn what impact COVID-19 had on outdoor and camping supplies. See what we found.

May 19, 2021

Analysis: COVID-19's Impact on Mother’s Day Searches & Top Products on Amazon

More people are searching for Mother's Day gifts on Amazon in 2020 compared to 2019. This Pattern analysis and infographic explores how COVID-19 is affecting Mother's Day online shopping habits.

May 6, 2020

Marketplace Accelerator

Analysis: High Amazon Star Rating Ups Conversion

Increasing your Amazon star rating by 1 star ups conversion by 4-5%. Read on for Pattern's full analysis on Amazon star rating and reviews.

January 23, 2020

Marketplace Accelerator

Analysis: Are Americans Preparing for a Big Halloween in 2021?

We dove deep into our data to find answers to questions like: How slow was 2020 for major items like Halloween costumes and candy? How is demand for those items trending in 2021? And has the pandemic made certain costumes more or less popular?

October 11, 2021