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No matter where you are in your ecommerce journey, you'll find something here. We cover everything from the fundamentals to the strategies the best sellers are using right now.

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Complexity

Marketplace complexity: why your ecommerce growth feels stuck

Discover how marketplace complexity hinders ecommerce growth and learn strategies to align your brand across multiple channels.

April 6, 2026

Complexity

Are Americans Purchasing Fewer Plastic Straws?

Between state bans on plastic straws and activist efforts like National Ditch the Straw Day, what is the demand for plastic vs reusable straws?

February 19, 2021

Analysis: The Resurgence of Non-Alcoholic Drinks

Are Americans feeling more inspired to sober up after a year of stress drinking? Or are we drinking more than ever before? Or are we seeing a rise in non-alcoholic beverages and “mocktails” this year?

December 20, 2021

Analysis: The Pandemic’s Impact on Back-to-School Shopping

Our data shows how COVID-19 impacted online demand for back to school shopping in 2020, how things are trending in 2021, and future implications.

August 5, 2021

Analysis: The Disruption of the Holiday Shopping Season

What were the most popular categories during the holiday shopping season last year? Which items got the biggest holiday bump? Which are the hottest items heading into this year’s shopping season?

November 4, 2021

Analysis: Online Sales of Musical Instruments

Are favorite at-home instruments like the ukulele still a high-demand item? Did traditional band instruments like the trumpet or clarinet see demand bounce back once schools opened back up? And which instruments had the strongest 2021 compared to 2020?

January 19, 2022

Analysis: The Market Impact of New Year’s Resolutions

Is home exercise the hot item this year, or is it all about mindfulness and improving the inner-self? We dug into the data to see how the COVID-19 pandemic has impacted self-improvement trends and how things look as we head into 2022.

December 22, 2021