Our data shows how COVID-19 impacted online demand for back to school shopping in 2020, how things are trending in 2021, and future implications.

What were the most popular categories during the holiday shopping season last year? Which items got the biggest holiday bump? Which are the hottest items heading into this year’s shopping season?

Are favorite at-home instruments like the ukulele still a high-demand item? Did traditional band instruments like the trumpet or clarinet see demand bounce back once schools opened back up? And which instruments had the strongest 2021 compared to 2020?

Is home exercise the hot item this year, or is it all about mindfulness and improving the inner-self? We dug into the data to see how the COVID-19 pandemic has impacted self-improvement trends and how things look as we head into 2022.

The coronavirus outbreak is affecting global ecommerce. Pattern analyzed our China and U.S. operations to better understand COVID-19's implications.

Months spent sheltering in place for the COVID-19 pandemic had Americans picking up all sorts of new hobbies. So how did that affect musical instrument ecommerce?