Complexity
Marketplace Accelerator

Marketplace Accelerator
From Discounts to Decisions: What 6.18 Tells Us About China’s Next Ecommerce Chapter
China’s 6.18 shopping festival marks a turning point in ecommerce strategy. Explore how platforms like Tmall, JD, and Douyin are shifting from discounts to content-led, trust-driven growth and what brands must do to win in China’s next chapter.
June 30, 2025
Marketplace Accelerator


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