Fulfillment has never been more complex or more critical. In this report, we uncover what operations leaders across North America are seeing firsthand: rising fees, delayed receiving times, growing frustration with Amazon FBA, and limited visibility into returns. While nearly every brand sells on Amazon, fewer feel confident about the long-term sustainability of their current fulfillment setup. This report explores the metrics, models, mistakes shaping fulfillment in 2025, and what high-performing brands are doing differently to stay ahead.

Key insights include:

• How brands are balancing in-house fulfillment and 3PLs and why 53% are now outsourcing
• What’s driving delays at Amazon fulfillment centers, with 41% reporting 3–4 week receiving times
• Which fees are cutting deepest from inbound placement to low-inventory penalties and return processing
• Why only 25% of brands say their returns process is “very efficient” and what’s holding the rest back
• How 42% of ops leaders say inventory forecasting and supply chain constraints are limiting growth
• Why 50% of sellers haven’t conducted a 5-year audit for Amazon overages and chargebacks and may be leaving money on the table

Download the full report to benchmark your brand’s fulfillment performance, uncover hidden costs, and explore smarter paths to scale.