Pattern Recognized as One of America's 100 Most Loved Workplaces® of 2025

LEHI, UT — (October 21, 2025) — Pattern Group Inc. (Nasdaq: PTRN) (“Pattern”), a leader in accelerating brands on global ecommerce marketplaces by leveraging proprietary technology and AI, today announced it has been selected as one of America’s Top 100 Most Loved Workplaces® of 2025, a list presented by the Wall Street Journal in collaboration with the Best Practice Institute. The list honors companies where employees feel supported, inspired, and appreciated.

"We are incredibly proud to be recognized as a Top 100 Most Loved Workplace," said Missy Johnson, Chief People Officer at Pattern. "This award is a direct reflection of our team's passion and dedication. We believe that a great company culture is the foundation of our success, and we are committed to providing an environment where every employee can thrive, innovate, and contribute to our mission of accelerating growth for brands worldwide."

The award is a testament to Pattern's people-first culture and its commitment to fostering an environment of trust, collaboration, and respect. The designation is based on feedback from a survey of Pattern employees, which evaluated various elements that impact employee sentiment, including:

• How positive workers feel about their future at the company.
• The level of respect for employees at all levels.
• The alignment between employee values and company values.
• The degree of collaboration at the firm.

The full list of the Top 100 Most Loved Workplaces can be found at this link.

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About Pattern

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 46 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern's ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. To learn more, visit pattern.com or email press@pattern.com.

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Forward Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include all statements other than statements of historical fact, including but not limited to corporate strategies and any impacts on growth, employee sentiment, and corporate environment. Forward-looking statements are neither promises nor guarantees, are inherently difficult to predict, and involve known and unknown risks and uncertainties. Additional information regarding factors that could materially affect results and the accuracy of the forward-looking statements contained herein can be found in our final prospectus filed with the Securities and Exchange Commission (“SEC”) on September 19, 2025, and in our subsequent filings with the SEC. While we may elect to update such forward-looking statements in the future, we disclaim any obligation to do so, even if subsequent events cause our views to change.

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